Zach describes ...

Social Customer Service

This Blue Paper explores why customers love social customer service through messaging and how brands can ...

Amy discusses ...

Understanding Ad Blockers

Internet users are saying “no” to online advertising.

Sarah recommends ...

Audience Intent Marketing

This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and w...

Adam writes ...

Marketing Attribution

This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Var...

Gail writes ...

Text Analytics

This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...