Brian recommends ...
Making a Career Change
This Blue Paper explores the questions to ask when making a career change, what it takes to win career ch...
Sherry discusses ...
It’s a marketing remix: Classic marketing Ps with an updated twist
The first family of marketing Ps has grown. Our newest Blue Paper will tell you how marketing swag and th...
Tiffany writes ...
Influencer Marketing
This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...
How to make your mark with advertising giveaways
Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we ...
Shaun likes ...
Graphic Design
This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and p...