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Using trade show metrics to gauge success

This article discusses how exhibitors can use trade show metrics and data to gauge success of their trade...

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4imprint® Awards 263 New one by one® Promotional Product Grants

4imprint awarded 263 U.S. and Canadian nonprofit organizations with promotional products grants through i...

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Sharing Economy

This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...

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Social media promotional strategies

In today’s world, it is important to have a social media marketing strategy established at your organiz...

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Influencer Marketing

This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...