Choose wisely: The power colours can have on your brand identity

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Colour can be an influential, yet overlooked, part of your brand. Read more for a closer look at the science behind colour choice—and swag colour—in marketing.

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Danielle writes ...

Go big for little cost, thanks to guerrilla marketing ideas for small business – Canada

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In 1984, Jay Conrad Levinson created the term “guerrilla marketing” to describe a strategy of implementing innovative tactics to create buzz. To Levinson, guerilla ma...

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Resolve to try these 5 healthy habits of successful nonprofits – Canada

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At the start of a new year, roughly 3 out of 10 Canadians make New Year’s resolutions. And while resolutions can be tough to keep, studies have shown they help people a...

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Motivate employees with improved performance reviews – Canada

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A mere 6 percent of organizations think their performance review process is worthwhile, according to recent studies. What’s more, 30 percent of performance reviews have...

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This year’s best holiday gift ideas for employee – Canada

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According to the results of an Advertising Specialty Institute® (ASI) study, about 40 percent of companies gave employees holiday gifts in 2017. The average cost per gif...

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Enjoy a generous helping of nutrition tips with a side of healthy giveaways – Canada

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According to Statistics Canada’s Canadian Community Health Survey, 26.7 percent of Canadians are obese. What’s more, 52 percent of Canadians are actively trying to lo...

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Attic Angel Association: one by one® story

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Attic Angel Association of Dane County, Wis. is using custom reusable grocery bags to help raise funds for grants that support mental health needs for school-aged childre...

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The best tech giveaway ideas to wow trade show guests – Canada

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According to Statistics Canada’s General Social Survey, Canadians are relying on their tech gadgets more and more. In fact, 76 percent of adults own a smartphone. And m...

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Promotional calendars they’ll flip for

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Promotional calendars are low cost, effective advertising. They are typically held onto all year, for 365 days of marketing! Discover styles to complement your brand.

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Collect better data with incentives for survey participation – Canada

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Whether you’re looking for input on a building project or collecting data on how people feel about allowing dogs in local parks, surveys can help you make decisions and...

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