Gina suggests ...

Employee handbook do’s and don’ts to get staff on the same page – Canada

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Crafting an employee handbook can be challenging. The best ones make life easier for employees, managers and HR. They are filled with important details about employee ben...

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Cheryl discusses ...

Co-marketing: The smart strategy to expand your reach! – Canada

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Businesses are always looking for ways to stretch their marketing dollars while reaching new customers. Co-marketing can help with both. It involves building strategic pa...

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Improve patient communication by identifying different personas – Canada

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The experience you provide your patients is now more important than ever. By 2020, 88 percent of companies—including healthcare services—will be competing based on cu...

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Company picnic giveaway ideas to pack for your outdoor event

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Help staff take a break and make connections. These company picnic giveaway ideas let you create a fun-filled event that will leave them feeling rejuvenated.

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Bite-size ads keep them coming back for more – Canada

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In 2016, Google® launched a new ad format called bumper ads. These ultra-short ads were just six seconds long, and yet they had a significant impact. One study found tha...

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Gina suggests ...

Effective communication strategies to engage parents and teachers – Canada

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These days, it seems like email is constant. After all, the average person receives 121 work emails a day (and that doesn’t include personal email)! If everyone spent t...

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Snag valuable face time in a digital world – Canada

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We live in a digital world. More than 4 billion people across the globe use the internet. In Canada, 76 percent of the population uses a smartphone. And 22.69 million Can...

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Karri discusses ...

How to plan a parade that’s one for the books – Canada

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According to Ray Pulver, Upbeat Parade Productions owner and CalFest president, the three main objectives of a parade are to: Bring people together Market your community ...

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How to build the best committee for your nonprofit – Canada

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Great committees keep board meetings from becoming boring meetings. Having board committees handle early discussions of important issues and offer recommendations to the ...

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How to drive customer traffic to your door during road construction – Canada

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Did you know that Canada’s road network is long enough to circle the equator more than 19 times? That’s a lot of roads—and a lot of maintenance. For small business ...

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