Zach suggests ...
Benefits of market segmentation: Target your most valuable customers
This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...
Amy describes ...
Subscription-based Services
This Blue Paper features the rise of subscription-based services as business planning.
Tiffany writes ...
Influencer Marketing
This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...
Angie suggests ...
Digital Magazines
This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...
Gail writes ...
Text Analytics
This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...