Benefits of market segmentation: Target your most valuable customers
This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...
Subscription-based Services
This Blue Paper features the rise of subscription-based services as business planning.
5 free Google tools for data-driven decision making
This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...
Influencer Marketing
This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...
Digital Magazines
This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...
Text Analytics
This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...
Office Moving
This Blue Paper explores the benefits of office moving, the latest office design ideas and why a business...
Reach customers year-round with promotional gift items
Marketing is all about building relationships. In this Blue Paper, we share how to use promotional gift i...
How to keep customers flowing through your sales pipeline
Everyone wants to make more sales. This Blue Paper walks you through the sales pipeline process for both ...
Expert sales training techniques that will step up your game
Making sales is key to staying in business. Our Blue Paper offers proven sales training techniques and tr...