4imprint, LLC

Trends come and go. And frequently, those trends come back again.

Such is the case with the fanny pack. After becoming ubiquitous in the 80s and 90s, these convenient, fun bags went from being everywhere to falling out of favor. And then they came back into vogue, but with a twist. Today, the trend is toward custom sling bags that can be worn around the waist or across the body. It’s a fashion-forward accessory you’ll want to wrap your brand in.


A short history of the fanny pack

Although we might think of the fanny pack as a fashion from the last century, its history goes back much further. The first documented fanny pack was a leather belt and a pouch for tools. It belonged to Ötzi, a man who lived between 3400 and 3100 BC. The accessory evolved over centuries until the 1980s, when the fanny pack became a hot fashion item. The accessory became so popular that Adweek® declared it the hottest product of the year in 1988.


Today’s fanny pack

Today, fanny packs are back in a big way—they currently make up 25 percent of accessory sales growth. They’ve been spotted on the fashion runway and worn by stars like Kendell Jenner. Many styles have lost their front zippers and synthetic material and instead resemble purses made from luxurious materials. This updated look is just one reason the fanny pack is back. Fans of this accessory also appreciate its gender-neutrality and convenience.

It’s what makes the promotional waist bag a fun, fashionable choice for sharing your brand.


Logan Mini Sling Bag

The Logan Mini Sling Bag brings together everything you would look for in a custom sling bag. The adjustable strap allows it to be worn around the waist or slung across the body.

Logan Mini Sling Bag | Custom sling bag from 4imprintLogan Mini Sling Bag 2 | Custom sling bag from 4imprint


This promotional fanny pack makes a great giveaway for employee health challenges or healthcare giveaways. It allows recipients to easily carry keys, a phone and other items while running or walking.


Traditional fanny packs

If you’d like to stay on trend with a more traditional fanny pack, consider this waist pack with organizer panel.

Waist Pack with Organizer Panel | 4imprint custom sling bag

This promotional fanny pack features compartments for an ID, credit cards and pens, making it a perfect event giveaway. Consider giving them away at your next trade show. Attendees will appreciate its hands-free convenience as they visit booths throughout the day.


Fun and fashionable

The fanny pack is back! Show recipients how fashionable your brand is with a custom sling bag or the more traditional waist bag. They’ll love the convenience—and the look—of this updated, trendy bag.

Melanie VandenBoogard
Melanie VandenBoogard

Melanie has been with 4imprint 15 years and is a Senior Category Manager for some of our fastest-growing categories. From backpacks to tote bags and notebooks to journals, Melanie writes about popular brands and trends in bags and stationery products that you’d be proud to put your logo on.

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