If you’re trying to get people to visit your website, healthcare blogging can be a powerful tool. In fact, blogging can bring seven times more traffic to your website. But that’s just one benefit. The information you provide in your healthcare blog creates other advantages too. Read on to find out more.
Provide critical health information
While the internet offers plenty of information about nearly every medical topic, it can be difficult to determine what’s accurate, what’s up-to-date and what’s relevant. Because your healthcare organization is filled with highly skilled experts, their knowledge and authority allow you to offer correct information while assuring readers that the information can be trusted.
Attract new patients
Healthcare blogging captures patient attention in many ways. You can share information about advances in medical equipment, offer case studies about procedures you perform or create FAQ posts that provide information on popular services and procedures. Providing this type of information gives readers the knowledge they need, making it more likely they’ll contact you for treatment.
Retain current patients
Healthcare blogging can help you stay connected with current patients. And when you do it consistently, patients will begin to look forward to reading your blog and learning how the information could benefit them.
New blog posts can be shared on more than just your website. Post in your online newsletter, send in an email blast and share on social media. Encourage people to share and engage with healthcare giveaways. Tie the giveaway to the blog topic. For example, a dermatologist posting about sun safety can offer everyone who comments a chance to win a sun care kit. If you’re promoting vaccinations and wellness checks, tell readers that masks, mask adjuster straps or hand sanitizer will be available to everyone who signs up. And give everyone who shares your post a little something, such as a water bottle
When you share your expertise online, it can attract more than just patients. For instance, students performing research, journalists in need of an expert and others in the medical community looking for information can find you through your blog posts. It can also position your practice and its people as thought leaders in the medical community.
Increase web traffic
A well-optimized blog can help your organization increase traffic to its website. Not only does blogging increase the amount of new content on your site, but it is also a great way to show search engines what your site is all about. For optimal search engine optimization, follow these best practices:
- Make sure your post is no less than 300 words.
- Include relevant keywords or phrases. Especially long-tail keywords (those made of three to five words).
- Provide answers to common questions that your audience is searching for online.
Healthy blog, happy patients
When you start healthcare blogging, you’ll find that the information you share has immediate benefits. But what’s even better? The posts and healthcare giveaways you share will continue to help patient—and your reputation—for a long time to come.