Since 1963, National Small Business Week has recognized the critical contributions of America’s entrepreneurs and small business owners. More than half of the U.S. working population either owns or works at a small business. In fact, small businesses create about two out of every three jobs in the United States each year, according to the same source.
Why is National Small Business Week important?
When someone buys local, a large portion of that money typically stays in the community. In fact, one study found that for every $100 spent at a local business, $68 remained in the city. That compares to $43 of each $100 spent at a chain retailer.
Using promotional products during National Small Business Week is a great way to help promote and grow your business. According to PPAI, 88 percent of promotional product recipients remember the name of the business that gave them the product and eight-five percent of the recipients do business with that company. Promotional products are popular—83 percent of people like receiving them.
Here are some ideas for promotional products for small businesses to help get you started.
Use social media
Do you have existing followers on social media who are loyal customers and can influence your target audience? Be sure to recognize them. In a recent study, 68 percent of customers said they have switched companies because they’ve felt ignored, unappreciated or taken for granted. Social media is a great way to give a shout out to your current customers and, in turn, draw in new customers. Encourage customers to post about their experience by creating a fun hashtag that identifies your business. Imprint it on a keychain to help share the love.
Show appreciation for your customers with a giveaway that encourages them to continue working with you. Consider giving reusable branded shopping bags to customers who make a purchase. They can use the bag over and over. Plus, it’s an easy way to promote your brand. Your name is seen every time the bag is used. B2B organizations could consider giving a more personal token of appreciation, such as a golf organizer shoe bag.
Partner with other small businesses
Strengthen your impact and reach a larger audience by joining forces with other small businesses. Connect with others that reach a similar audience and make sure your products and services complement each other. If you coordinate your promotions, you can share the costs. This saves you money and shows your customers that you help support others in the community. For a simple promotion, try an eco-friendly bag.
Remember to say thanks
National Small Business Week is a good time to thank your employees for their commitment. If you’re on a tight budget, a simple thank you card counts for a lot. People who feel appreciated feel more positively about themselves and their ability to contribute, which means they’ll likely be a better employee.
Swag done right can have a big impact on your brand. We hope you see success using the best promotional products for National Small Business Week, April 29 to May 5, 2018.