The number of voice searches has nearly doubled from 2013 to 2014. In fact, four in ten adults now use it on a daily basis to ask for things such as directions, to dictate a text, to call somebody or to check the time. Voice searches, in comparison with text searches, tend to be more conversational, more immediate and more likely to related to location. And it is reshaping marketing as we know it.
This Blue Paper® discusses the implications voice search is having on Web marketing content, including SEO and local optimization. It also dives into the development of voice search, popular voice platforms, how voice-based search differs from text-based search, who is using it and why.
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