Endnotes
[1] Sutter, Brian. “25 Things Every Small Business Website Needs.” Wasp Buzz. Wasp Barcode, 4 Aug. 2015. Web. 23 Feb. 2016. <https://www.waspbarcode.com/buzz/25-things-every-small-business-website-needs/>.
[2] Barone, Lisa. “5 Benefits of Having a Website for Your Small Business.” Small Business Trends. Small Business Trends LLC, 30 Aug. 2011. Web. 26 Feb. 2016. <https://smallbiztrends.com/2011/08/5-benefits-smb-website.html>.
[3] Glover, George. “Back to Basics: Why Do I Need a Website for My Business?” Business 2 Community. Business 2 Community, 19 July 2014. Web. 26 Feb. 2016. <https://www.business2community.com/online-marketing/back-basics-need-website-business-0942821#FSICTA9dzBrVFbFj.97>.
[4] Janakiram, Sona. “27 Ways to MOTIVATE Shoppers Who Research Online TO BUY.” MineWhat Blog. MineWhat Inc., 21 Nov. 2014. Web. 26 Feb. 2016. <https://minewhat.com/blog/motivate-shoppers-who-research-online-to-buy/>.
[5] Inglis, Kelly. “Website 101: Choose the Best Web Platform for Your Business.” 99designs Blog. 99designs, 17 June 2015. Web. 26 Feb. 2016. <https://99designs.com/customer-blog/best-web-platform-small-business/>.
[6] Ibid.
[7] Ibid.
[8] “My First Website – A Checklist For Absolute Newbies.” Wix Blog. Wix.com, Inc., 18 Apr. 2013. Web. 26 Feb. 2016. <https://www.wix.com/blog/2013/04/building-a-website/>.
[9] Inglis, Kelly. “Website 101: Choose the Best Web Platform for Your Business.” 99designs Blog. 99designs, 17 June 2015. Web. 26 Feb. 2016. <https://99designs.com/customer-blog/best-web-platform-small-business/>.
[10] “How to Launch a New Website Like a Pro.” Wix Blog. Wix.com, Inc., 25 Sept. 2015. Web. 26 Feb. 2016. <https://www.wix.com/blog/2014/09/how-to-launch-a-new-website-like-a-pro/>
[11] Inglis, Kelly. “Website 101: Choose the Best Web Platform for Your Business.” 99designs Blog. 99designs, 17 June 2015. Web. 26 Feb. 2016. <https://99designs.com/customer-blog/best-web-platform-small-business/>.
[12] Hangen, Nathan. “A Beginner’s Guide to Successful Email Marketing.” Kissmetrics Blog. Kissmetrics, 15 Oct. 2010. Web. 29 Feb. 2016. <https://blog.kissmetrics.com/beginners-guide-email-marketing/>.
[13] Connors, Julian. “An Increased ROI of 4,300%? It’s True and Possible with Email Marketing.” Search Engine Journal. Alpha Brand Media, 10 Apr. 2014. Web. 29 Feb. 2016. <https://www.searchenginejournal.com/increased-roi-4300-true-possible-email-marketing/96537/>.
[14] Hanington, Jenna. “The 2015 Email Marketing Landscape Described in 16 Stats.” Pardot Blog. Pardot, 19 Jan. 2015. Web. 29 Feb. 2016. <https://www.pardot.com/blog/the-2015-email-marketing-landscape/>.
[15] Beldowicz, Dan. “Email Marketing: Still Great for Business.” SCORE. SCORE Association, 29 Nov. 2013. Web. 29 Feb. 2016. <https://www.score.org/blog/2013/dan-beldowicz/email-marketing-still-great-business>.
[16] Hangen, Nathan. “A Beginner’s Guide to Successful Email Marketing.” Kissmetrics Blog. Kissmetrics, 15 Oct. 2010. Web. 29 Feb. 2016. <https://blog.kissmetrics.com/beginners-guide-email-marketing/>.
[17] Wainwright, Corey. “What Is CAN-SPAM? [FAQs].” HubSpot Marketing Blog. HubSpot, Inc., 2 Sept. 2013. Web. 04 Mar. 2016. <https://blog.hubspot.com/marketing/what-is-can-spam-ht>.
[18] Sibley, Amanda. “How SMBs Use Social Media: 15 New Stats You Should Know.” HubSpot Marketing Blog. HubSpot, Inc., 24 Feb. 2014. Web. 29 Feb. 2016. <https://blog.hubspot.com/marketing/stats-smb-social-media-list>.
[19] Balinas, Travis. “10 Compelling Social Media Statistics for SMB Owners.” OutboundEngine Blog. Outbound Engine, 17 Dec. 2015. Web. 29 Feb. 2016. <https://www.outboundengine.com/blog/10-social-media-statistics-for-small-businesses-to-help-keep-you-motivated/>.
[20] Patel, Sujan. “How To Quickly Master Social Media Marketing For Small Business.” Forbes. Forbes Magazine, 9 July 2015. Web. 29 Feb. 2016. <https://www.forbes.com/sites/sujanpatel/2015/07/09/how-to-quickly-master-social-media-marketing-for-small-business/#876f5a92da1c>.
[21] Conley, Megan. “A Beginner’s Social Media Guide for Small Businesses.” Social Media Examiner. Social Media Examiner, 24 Apr. 2014. Web. 29 Feb. 2016. <https://www.socialmediaexaminer.com/social-media-guide-small-businesses/>.
[22] Ibid.
[23] McGee, Matt. “How to Find Your Customers on Social Networks.” Small Business Search Marketing. Small Business Search Marketing, 4 Apr. 2012. Web. 29 Feb. 2016. <https://www.smallbusinesssem.com/how-to-find-your-customers-on-social-networks/5610/>.
[24] Patel, Sujan. “How To Quickly Master Social Media Marketing For Small Business.” Forbes. Forbes Magazine, 9 July 2015. Web. 29 Feb. 2016. <https://www.forbes.com/sites/sujanpatel/2015/07/09/how-to-quickly-master-social-media-marketing-for-small-business/#876f5a92da1c>.
[25] Conley, Megan. “A Beginner’s Social Media Guide for Small Businesses.” Social Media Examiner. Social Media Examiner, 24 Apr. 2014. Web. 29 Feb. 2016. <https://www.socialmediaexaminer.com/social-media-guide-small-businesses/>.
[26] Ibid.
[27] Neely, Pam. “10-Point Checklist for Optimizing Your Google My Business Site.” GetResponse Blog. GetResponse, 23 Sept. 2015. Web. 26 Feb. 2016. <https://blog.getresponse.com/10-point-checklist-for-optimizing-your-google-my-business-site.html>.
[28] “Frequently Asked Questions.” Google My Business. Google, 14 June 2014. Web. 26 Feb. 2016. <https://www.google.com/business/faq.html>.
[29] Neely, Pam. “10-Point Checklist for Optimizing Your Google My Business Site.” GetResponse Blog. GetResponse, 23 Sept. 2015. Web. 26 Feb. 2016. <https://blog.getresponse.com/10-point-checklist-for-optimizing-your-google-my-business-site.html>.
[30] McManus, David. “10 Advantages of Google My Business for Local Companies.” Avanti Vision Blog. Avanti Vision, 6 Feb. 2015. Web. 26 Feb. 2016. <https://inboundmarketing.avantivision.com/blog/google-my-business>.
[31] “6 Benefits of Google My Business to Attract New Clients.” MassageBook. 2Book, Inc., 12 Jan. 2015. Web. 26 Feb. 2016. <https://www.massagebook.com/marketing/6-benefits-using-google-business-attract-new-clients/>.
[32] “How All Local Businesses Should Use Google My Business.” TriMark Digital Blog. TriMark Digital, 08 Aug. 2014. Web. 26 Feb. 2016. <https://www.trimarkdigital.com/blog/reputation/local-businesses-utilize-google-business/>.
[33] McManus, David. “10 Advantages of Google My Business for Local Companies.” Avanti Vision Blog. Avanti Vision, 6 Feb. 2015. Web. 26 Feb. 2016. <https://inboundmarketing.avantivision.com/blog/google-my-business>.
[34] Ibid.
[35] “How All Local Businesses Should Use Google My Business.” TriMark Digital Blog. TriMark Digital, 08 Aug. 2014. Web. 26 Feb. 2016. <https://www.trimarkdigital.com/blog/reputation/local-businesses-utilize-google-business/>.
[36] “Frequently Asked Questions.” Google My Business. Google, 14 June 2014. Web. 26 Feb. 2016. <https://www.google.com/business/faq.html>.
[37] Neely, Pam. “10-Point Checklist for Optimizing Your Google My Business Site.” GetResponse Blog. GetResponse, 23 Sept. 2015. Web. 26 Feb. 2016. <https://blog.getresponse.com/10-point-checklist-for-optimizing-your-google-my-business-site.html>.
[38] Ibid.
[39] “6 Benefits of Google My Business to Attract New Clients.” MassageBook. 2Book, Inc., 12 Jan. 2015. Web. 26 Feb. 2016. <https://www.massagebook.com/marketing/6-benefits-using-google-business-attract-new-clients/>.
[40] Cleary, Casey. “The Beginners’ Guide to Online Advertising for Small Business [Infographic].” MarketingNinjas.com. MarketingNinjas.com, 14 Oct. 2015. Web. 24 Feb. 2016. <https://blog.marketingninjas.com/blog/the-beginners-guide-to-online-advertising-for-small-business-infographic>.
[41] Burke, Sarah. “A Beginner’s Guide To Paid Online Advertising (Content Marketing Series Part 7 of 10).” Spokal Blog. Spokal, 31 Mar. 2015. Web. 24 Feb. 2016. <https://www.getspokal.com/a-beginners-guide-to-paid-online-advertising-content-marketing-series-part-7-of-10/>.
[42] Gabbert, Elisa. “5 Reasons to Diversify Your Search Strategy with PPC Advertising.” WordStream Blog. WordStream, 18 July 2012. Web. 04 Mar. 2016. <https://www.wordstream.com/blog/ws/2012/07/18/diversify-search-strategy-ppc>.
[43] Pease, Diane. “5 Key Reasons Why Paid Search Should Be Part of Your Inbound Strategy.” Search Engine Watch. ClickZ Group Limited, 9 Jan. 2015. Web. 24 Feb. 2016. <https://searchenginewatch.com/sew/how-to/2389434/5-key-reasons-why-paid-search-should-be-part-of-your-inbound-strategy>.
[44] Ibid.
[45] Cleary, Casey. “The Beginners’ Guide to Online Advertising for Small Business [Infographic].” MarketingNinjas.com. MarketingNinjas.com, 14 Oct. 2015. Web. 24 Feb. 2016. <https://blog.marketingninjas.com/blog/the-beginners-guide-to-online-advertising-for-small-business-infographic>.
[46] Burke, Sarah. “A Beginner’s Guide To Paid Online Advertising (Content Marketing Series Part 7 of 10).” Spokal Blog. Spokal, 31 Mar. 2015. Web. 24 Feb. 2016. <https://www.getspokal.com/a-beginners-guide-to-paid-online-advertising-content-marketing-series-part-7-of-10/>.
[47] Cleary, Casey. “The Beginners’ Guide to Online Advertising for Small Business [Infographic].” MarketingNinjas.com. MarketingNinjas.com, 14 Oct. 2015. Web. 24 Feb. 2016. <https://blog.marketingninjas.com/blog/the-beginners-guide-to-online-advertising-for-small-business-infographic>.
[48] Ibid.
[49] Burke, Sarah. “A Beginner’s Guide To Paid Online Advertising (Content Marketing Series Part 7 of 10).” Spokal Blog. Spokal, 31 Mar. 2015. Web. 24 Feb. 2016. <https://www.getspokal.com/a-beginners-guide-to-paid-online-advertising-content-marketing-series-part-7-of-10/>.
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