4imprint, LLC

| Updated: October 25, 2023 3 min read

You’ve likely heard the saying, “the pen is mightier than the sword.” The mighty pen could be the world’s most powerful promotional tool as well. Nearly 90% of consumers (PDF) own promotional writing instruments—and 20% own 10 or more (PDF). If you give a customer a high-quality promotional pen, chances are they’ll keep and use it for a long time—it may even become their favorite writing instrument.

Man writing in notebook on table with pens and notebooks.


Branded pens for business leave a mark on top customers

Although it may seem like people have swapped writing for typing, emailing and texting, sales of high-end pens continue to rise. Luxury pens are expected to reach a value of $3,800 million by 2030, growing at a compound annual growth rate (CAGR) of 5% from 2022–2030. These luxury pens are considered a “treat,” thanks to their elegant appearance, top-quality construction, and status as a trendy fashion accessory.


Hands writing in a notebook with a branded pen.


High-quality promotional pens, like the Cross® Peerless 125 Twist Metal Pen, Pilot Varsity Fountain Tip Pen and Waterman® Hemisphere Rollerball Metal Pen, are excellent ways to thank a customer when signing a major business deal. Or use them to congratulate an employee on a work anniversary.


High-quality promo pen sets make great gifts

While some may think all high-end pens are equal, different pen types—from ballpoint to roller to fountain—have different feels, uses and even devotees. These promotional pens for business let you choose the right look and feel. Or select a pencil when it’s appropriate!

Pen sets, like the Cross® Century Classic Twist Metal Pen and Mechanical Pencil Set, Dayton Twist Metal Pen & Rollerball Pen Set and Yale Twist Metal Pen & Pencil Set, are ideal customer appreciation gifts or grand prizes for trade show games.


Pens that offer something extra

While branded pens for business are a powerful promotional tool on their own, choosing a top-quality pen with other useful features can add gusto to your gift.

Each year, the average person uses about 4.3 pens. Bridging the gap between the paper and digital worlds has never been easier.


Hand holding pen and writing in notebook.


A Stylus Pen USB Drive creates a powerful promotional combination that customers will carry wherever they go.

In a world where people live on their smartphones and tablets, the 2-in-1 Charging Pen lets recipients take notes while powering up their electronics.

And when you want to offer a high-end giveaway, the Rocketbook Fusion Letter Notebook with Pen, with reusable paper and an erasable pen, allows users to scan their notes. It’s an ideal holiday or thank-you gift for a favorite tech-savvy customer.

Promotional pens for business

High-quality promotional pens are the ideal fashion accessory because they offer terrific value and function all in one. And because the pen will spend so much time in your customers’ hands, every list, note and memo will remind them of your brand. For even more ideas on pen giveaways, read “The power of the pen.”