4imprint, LLC

| Updated: February 10, 2023 3 min read

Editor’s Note: This article was originally published in March 2020 and has since been updated to reflect the latest research and promotional prize ideas.

A primary challenge with event planning is getting people in the door. Offering a cool promotional prize just for showing up can be a great way to convince people to make an appearance.


Offering a cool prize is a great way to draw people to your event.


If you’re searching for promotional prize ideas to help bring people to your events, read on for some great ideas.


Promotional prizes for every season

Picking a promotional prize that ties to the season can get people thinking about ways they’ll be able to use it—and that they need to get to your gathering so they have a chance to win.

Offer a Coleman® Roadtrip Instastart Propane Party Grill and a Grill Master 5-Piece Bamboo BBQ Set at a summer event. People will start planning to host their next backyard BBQ—and attend your event.

64% of Canadians went camping in 2022. That makes camping gear a promotional prize idea that’s not only perfect for spring or fall but is sure to appeal to a wide variety of eventgoers, too.


Man wearing backpack standing near a tent.


The Engel® 19-Quart Cooler and the Coleman Bryce Sleeping Bag are prizes sure to be appreciated by outdoor enthusiasts.


Treat them to tech promotional prizes

Technology has changed the way we interact with the world. More than 96% of Canada’s population uses the internet—and about 90% of those also use social media.


Group of people in an office using different devices to access the internet.


Bonus: When you give a tech-based promotional giveaway, it is more likely to be kept because they’re considered useful (PDF).

Create a gift basket with a tablet, gift card and tech accessories, such as a Walton Wireless Charging Notebook and a Cube Light-Up Power Bank to get people amped up to attend your gathering.


Celebrate good times with festive promotional giveaways

Holiday parties, company anniversaries and other milestones are reasons to get excited. Celebratory promotional prizes can encourage people to honor the moment with you.

Create a basket with a favourite bottle of wine or a subscription to a wine of the month club and some wine accoutrements. A Contemporary Wine Set, Sedona Wine Tote and a Sardinia Stemless Wine Glass set would make the perfect raffle prize. Or place a bottle of wine at each table and choose a lucky attendee from each table to win it.


Tie promotional prize ideas to the event

If your event has a theme, promotional giveaways that tie into that theme can do double duty—draw people in and remind them of your event long after it is over.

For example, a Golf Organizer Shoe Bag and some Titleist® Pro V1 Golf Balls would be a definite hole-in-one at your golf event. And they’ll feel like they won big when they get a Card & Dice Set or Centerpiece Chocolates — Thank You & Dollar Sign on casino night.


Promotional prizes are a big win for everyone

Fabulous promotional prizes are the icing on the cake at any fun event. Use these ideas to pull people in—and make your event a little extra memorable.