The arrival of summer is cause for celebration. Away go the coats and mittens, and out come the shorts and flip-flops. In the same way we pivot from one wardrobe to another, organizations may want to think about how their promotional product strategy can shift when spring turns to summer. Enter cool new promotional products for summer fun!
According to an international survey, promotional product suppliers and distributors expressed that “customization, adaptability and evolution” are the industry’s top strength. As markets shift, technology advances, and trends come and go, new promotional products emerge to delight recipients and raise brand awareness. This guide to the season’s latest promotional products will help connect your brand to all the joys of summer.
Be part of the competition
With a little creative thinking, you can connect with your audience while they’re on the move this summer. A growing number of people are playing golf. In fact, the number of Canadian golfers grew 7.5% in a year’s time.
If your target crowd is known to hit the links, a dozen Titleist® golf balls is a prize worthy of applause—or at least a golf clap. Golf balls are also a great participation gift for your golf fundraiser or as part of a larger silent auction package.
Another activity growing in popularity is pickleball. A pickleball set makes an excellent gift for employees heading into the Canada Day long weekend, or as a cool promotional giveaway at a community picnic or sporting event.
Turn up the volume on summer fun
Summer memories are often accompanied by a soundtrack. Surprising a customer or client with a Bluetooth® speaker will allow them to enjoy their favourite summer tunes on repeat while scoring big points for your brand. A water-resistant outdoor Bluetooth speaker is another great option for anyone who enjoys spending time poolside, at the beach or outdoors. Bonus: 76% of people recall the name of a brand on a promotional item, so chances are they’ll remember your logo well after a day of fun in the sun.
For a pocket-sized gift, Skullcandy® wireless earbuds would be a warm welcome to a new employee or community partner. Ear buds come in handy during the workday and are great for summertime walks or yard work. The addition of a charging cable helps ensure that the recipient’s device can go the distance.
Help them look cool, stay cool
The latest arrivals in promotional apparel include Under Armour® athletic T-shirts, perfect to give away at summer races, tournaments, community celebrations or other happenings worthy of a commemorative shirt. When the sun goes down, an Under Armour® ¼-zip pullover comes in handy. It’s another sharp, athletic look sure to get eyes on your brand. Use it as a giveaway for loyal customers, generous donors, or the first 10 to register for your event.
The new marina shirt, with its moisture-wicking technology and sun protection, isn’t guaranteed to catch fish—but it’s eye-catching, nonetheless. With 90% of survey recipients believing promotional products enhance an experience, those involved in boating, fishing or other related outdoor industries may want to reel these in as an employee giveaway, raffle prize or customer gift, ensuring plenty of memorable days on the water for your brand.
Add food and drinks to the fun
For many, summer is a time to be outside as much as possible. That often translates to enjoying on-the-go meals and refreshments. Some of our new promotional products include lunch coolers and soup-and-salad sets. These work wonderfully as giveaways for grocery stores, delis or sandwich shops. But an employer in almost any industry could provide an adventure lunch set as a fun summer gift for an employee outing or picnic.
If your audience consists of outdoor enthusiasts—such as avid campers or hikers—a double-wall stainless steel water bottle with a convenient carry loop makes for a cool promotional giveaway. According to the most recent survey data, 78% of Canadian households participate in outdoor activities.
People are bound to think of your brand fondly as they hydrate at the highest point of the hiking trail. As a bonus gift for customers who spend a certain amount at your retail store, throw in a crossbody bag so adventurers will have a place to store a small first-aid kit or snacks.
Let the sun shine on new opportunities
People are sure to be out enjoying themselves this summer. That fun might as well include cool new promotional products—imprinted with your brand—to help create an unforgettable summer.
Trademarks
BLUETOOTH is a registered trademark of BLUETOOTH SIG, INC., 5209 Lake Washington Boulevard NE Suite 350, Kirkland, WASHINGTON UNITED STATES 98033
SKULLCANDY is a registered trademark of Skullcandy, Inc., 6301 N. Landmark Dr., Park City, UTAH UNITED STATES 84098
TITLEIST is a registered trademark of Acushnet Company, 333 BRIDGE STREET, FAIRHAVEN, MASSACHUSETTS UNITED STATES 02719
UNDER ARMOUR is a registered trademark of UNDER ARMOUR, INC., 1020 HULL STREET, BALTIMORE, MARYLAND UNITED STATES 21230