Like so many great products, Under Armour® was created to solve a problem.
In 1996, Kevin Plank, former University of Maryland football team special teams captain, grew tired of changing his sweat-soaked cotton T-Shirts. Using synthetic fabrics, he designed the first Under Armour HeatGear® T-Shirt. Made from moisture-wicking fibers, the shirt helped keep athletes cool and dry even during the hottest conditions.
Plank spent the remainder of the year traveling up and down the East Coast, selling shirts out of his car trunk. By year-end, he made his first team sale.
It was a humble beginning for a company that now brings in billions of dollars a year with multiple product lines, a fitness community and Under Armour promotional products.
On the track to success
Under Armour HeatGear was just the beginning. In 1997, Plank introduced ColdGear® fabric, which keeps athletes warm and dry in cold conditions. He followed this up with the AllSeasonGear® line, which was designed to keep athletes comfortable between the extremes. Today, these product line expansions include Under Armour products like bags, backpacks and drinkware.
By the end of 1998, Under Armour was doing so well Plank moved it out of its original office—his grandmother’s basement—and into a new headquarters in Baltimore.
Catch a shooting star
From 1999 to 2001, Under Armour turned opportunities into growth. It supplied products for the Oliver Stone film “Any Given Sunday,” advertised in ESPN® Magazine and formed relationships with key retail partners and professional sports leagues, including Major League Baseball® and the Baltimore Marathon.
Becoming a name you know
Over the next 15 years, Under Armour continued to grow, adding product lines, and becoming a household name. Now, it’s a worldwide brand. Under Armour has gained popularity in Japan, Europe, Canada and Latin America. It even became an official technical partner to Tottenham Hotspur of the Barclays Premier League in China.
The year 2016 was an exceptional year for the brand. Under Armour inked a 10-year deal with Major League Baseball and performed a major expansion of its global headquarters in Baltimore. I was privileged to visit the brand’s headquarters, and it’s just as impressive as the company’s growth over their first two decades.
Becoming a name you share
Also in 2016, Under Armour entered the world of promotional products, giving businesses the opportunity to add their brand to Under Armour products. With shirts, hats, jackets and bags, it’s possible for you to find the ideal promo item to make an indelible impression on your customers or employees.
Share brand space with Under Armour
The Under Armour name will look great next to your logo when offering high-quality clothing and coats to a favorite customer. These Under Armour promotional products let you share space with one of the most popular sports brands.
It has a Performance Loose fit designed for physical activity and a phone sleeve in the front pocket.
The Under Armour Corporate Sweater Fleece Snap-Up has a soft, brushed inner layer for extra warmth.
It’s designed with a four-buttoned snap placket, ribbed hem, ribbed cuffs and a diamond-patterned, quilted overlay for durability.
It features moisture-wicking and anti-odor properties plus four-way stretch for increased mobility.
It has an adjustable hem, plus it is windproof and water-resistant.
Great brands endure
Under Armour has traveled an incredible journey, going from a brilliant solution, to a brand that’s known worldwide. With high-quality Under Armour promotional products for employees and clients, your brand will make a lasting impression.