Back in the 1990s, Champion® apparel was everywhere, with athletes, hip-hop fans, skateboarders and the hardcore punk scene all embracing the brand. It was even the official brand of the “Dream Team”, the gold medal-winning USA basketball team at the 1992 Olympic Games in Barcelona.
Today, Champion has expanded their game to include promotional clothing, which is good for your brand. Teaming up with Champion can create promotional products that are kept and used often, which will bring lots of attention to your brand. Thanks to a strong heritage, creative collaborations and affordable pricing points, everyone can #DaretoBeChampion.
Collaboration is the name of the game
To expand its worldwide appeal, Champion began working with a number of other well-known brands, including A Bathing Ape® and Monkey Time® in Japan as well as Wood Wood and Beams in Scandinavia. The company is also working with French clothing and footwear collective Vetements®. That collaboration came about in a unique way. Champion discovered Vetements was making unauthorized Champion products. Instead of fighting it, Champion went with it. After all, as the saying goes, if you can’t beat ‘em, join ‘em. The brands joined forces to create an authorized Champion/Vetements collection.
Collaborations help bring the Champion brand to the attention of customers who may otherwise have missed out. You can form a collaboration of your own by teaming up with Champion for your promotional products. Promotional clothing with the Champion name is going to have a higher-perceived value, and be more appreciated by your prospective customers.
Popular at any price point
One of the things that makes Champion so accessible is its dedication to affordability. The brand is well known for its trendy designs and colors as well as its wide range of costs. It’s found in retail outlets like Need Supply®, Urban Outfitters® and Ssense®, as well as on the backs of some of the country’s most famous people.
By catering to many different markets, both in the United States and around the world, Champion’s sales have continued to grow, going up 15 percent as recently as the end of 2017. Increased popularity and demand are good things for your brand, too. Team with Champion and you could see your bottom line improve.
An historical brand with vintage demand
As athleisure continues to gain popularity in the workplace, brands like Champion are seeing a resurgence. Other trends are helping, too.
Recent research shows visible branding is in again, with 59 percent of 14- to 18-year-olds and 55 percent of 14- to 34-year-olds preferring products with visible logos. The iconic Champion logo found on the left sleeve of clothing, and often boldly emblazoned across the chest of sweatshirts, makes their promotional clothing easy to identify and share on social media.
And of course, Champion continues to be popular because they make great products. “We’re known as the kings of fleece. We want to stay within that realm, and we’ll take it from there,” said Manny Martinez, Champion’s global brand ambassador.
Pairing your name with a brand known for quality products is a win-win for you and your prospective customers. They get a long-lasting product and you get your name out there.
Great brands endure
Ultimately, Champion apparel continues to shine because it creates great clothing, makes wise collaboration choices and offers price points for every lifestyle. If you want your brand to share space with this iconic logo, 4imprint® offers Champion brand apparel and accessories including T-shirts, hoodies, pants and backpacks.