Back in the 1990s, Champion® apparel was very popular, with athletes, hip-hop fans, skateboarders and the hardcore punk scene all embracing the brand. It was even the official brand of the “Dream Team,” the gold medal-winning USA basketball team at the 1992 Olympic Games in Barcelona.
Today, Champion has expanded its game to include promotional clothing, which is good for your brand. Teaming up with Champion can create promotional products that are kept and used often, which will bring lots of attention to your brand. Thanks to a strong heritage, creative collaborations and affordable pricing points, everyone can #DaretoBeChampion.
Collaboration furthers a brand
To expand its worldwide appeal, Champion began working with several other well-known brands, including A Bathing Ape® and Monkey Time® in Japan as well as Wood Wood and Beams in Scandinavia. The company is also working with the French clothing and footwear collective Vetements®. That collaboration came about in a unique way. Champion discovered Vetements was making unauthorized Champion products. Instead of fighting it, Champion went with it. After all, as the saying goes, if you can’t beat ’em, join ’em. The brands joined forces to create an authorized Champion/Vetements collection.
Collaborations help bring the Champion brand to the attention of customers who may otherwise have missed out. You can form a partnership of your own by teaming up with Champion for your promotional products. Promotional clothing with the Champion name will have a higher perceived value and be more appreciated by your prospective customers.
Champion promo clothing—popular at any price point
One of the things that makes Champion apparel so accessible is the company’s dedication to affordability. The brand is well known for its trendy designs and colors as well as its wide range of costs. It’s found in retail outlets like Need Supply®, Urban Outfitters® and Ssense®, as well as on the backs of some of the country’s most famous people.
By catering to many different markets, both in the United States and around the world, Champion’s sales have continued to grow and the brand saw a 33% year over year increase. Popularity and demand are good things for your brand too. Team with Champion and you could see your bottom line improve.
Co-brand with a historical brand with vintage demand
As athleisure continues to gain popularity in the workplace, brands like Champion are seeing a resurgence. Other trends are helping, too. Outerwear is now the most influential promo product for people.
The iconic Champion logo found on the left sleeve of clothing, and often boldly emblazoned across the chest of sweatshirts, makes their promotional clothing easy to identify and share on social media.
And of course, Champion continues to be popular because they make great products. “We’re known as the kings of fleece. We want to stay within that realm, and we’ll take it from there,” said Manny Martinez, Champion’s global brand ambassador.
Pairing your name with a brand known for quality products is a win-win for you and your prospective customers. They get a long-lasting product and you get your name out there.
Champion apparel endures
Ultimately, Champion apparel continues to shine because it creates great clothing, makes wise collaboration choices and offers price points for every lifestyle. If you want your brand to share space with this iconic logo, 4imprint® offers Champion brand prozmotional apparel and accessories including T-shirts, hoodies, pants and backpacks. Get more ideas for co-branding to help your brand stand out.