When your organization marks a big milestone, it’s time to celebrate. After all, who doesn’t love a party (and the company anniversary gifts that come with it)? It doesn’t matter if you’re commemorating one year or 100, an anniversary celebration can be a morale booster and a marketing opportunity. After all, a company with history is perceived to be more credible, trustworthy and reliable.
Celebrating a major corporate anniversary, such as 25, 50, 75 or 100 years in business, can change how consumers view an organization. A brand history can provide a unique foundation for building and maintaining strong relationships with consumers. There are many different ways to celebrate a company anniversary beyond getting a cake and a bouquet of colorful balloons. Here are some of our favorite ways anniversary gifts can help you celebrate.
Show off a special logo
You can make the celebration special by creating an anniversary-specific logo or tagline. It can be put on any business anniversary gift that fits your brand. For example, a Tipped Colorblock Wicking Polo with a special anniversary logo embroidered on the chest will let your employees show off their company pride long after the celebrations have ended.
Throw the ultimate party (with memorable party gifts)
When you hit a major corporate anniversary milestone, it’s entirely appropriate to let your hair down. So throw a party and invite the employees, customers and clients who help make your organization a success.
Design an invite tailored to your company culture and the party vibe. For example, if your company has a relaxed, casual culture, send out branded Boogie Bots or Compact Selfie Sticks imprinted with an anniversary-specific hashtag along with your invite. Plan fun appetizers and drinks along with a video detailing the company’s growth or successes over the years.
If your company’s brand is more serious, send formal invitations and request RSVPs. Arrange for guided tours or talks about the company’s history. Give a high-quality company anniversary gift to attendees, such as the DuraHyde Laptop Attache or a Mega Power Bank. Emblazon them with your company anniversary logo for a company gift they’ll never forget.
Share your success with the gift of giving back
You can share your organization’s success with your employees, customers and community by finding ways to give back. Customers would be delighted to receive a discount on products or services. But since 77 percent of people feel volunteering is important for employee well-being, donating volunteer time or sponsoring an event is a win, win.
Sponsor a community festival, fireworks display or sporting event. Invite your entire company to attend. Cater in a meal for your team and give everyone a special gift like a logoed Roll-Up Blanket to sit on. Not only will it provide a layer between them and the ground, but this kind of company anniversary gift can also be taken everywhere they go.
Have fun with your company anniversary
The hard work—including choosing the right company anniversary gifts—involved in planning a company anniversary celebration will be worth it when you see how much your employees and customers appreciate it. No matter what milestone you’re marking, the celebration matters. Take this opportunity to turn it into an event your team, customers and community will keep talking about until your next anniversary! If you’re looking for more ideas to help celebrate your company’s birthday, read Celebrations and company anniversary gifts that wow.