Editor’s Note: This article was originally published in February 2020 and has since been updated to reflect the latest research and the best trade show giveaway ideas.
Whether to meet new customers or show off new products or services, organizations attend trade shows for many different reasons. With so many booths and so little time, about 5 seconds is all you have to capture attendees’ attention. Get eyes on your booth to create those initial meetings with the best trade show giveaways.
If you’re in search of top trade show giveaways to help draw attention to your table, we have a few suggestions for you.
Attract attention with trendy trade show giveaways
Did you know the majority of Canadians consider if a product is socially responsible, environmentally friendly or ethical? And 57% say that a company’s social responsibility influences their decision to buy either very much or somewhat.
With Canada working to ban plastic straws, cutlery and bags, sharing reusable items is a sure way to draw a crowd.
A Telescopic Stainless Straw in Carabiner Case or Silicone Straw Set are not only eye-catching but also convenient to carry which makes them ideal giveaways for the trade show floor. A compact Clip & Take Cutlery Set may also draw eyes (and traffic) to your booth.
Charge up interest with the best tech trade show swag
About 32 million Canadians own a smartphone, and they use it for everything from social media to gaming to staying in touch.
When you offer them a charge, your table will stand out. More and more devices are Qi®-enabled, making Saturn Wireless Charging Pads extremely popular. Choose a universal Fusion Duo Charging Cable or a Mondo Power Bank to boost their device’s battery.
Catch a glance with co-branded trade show giveaways
Co-branded items are some of the best trade show giveaways to pull traffic to your table. When people see your company name next to a top-quality brand, they will associate your products and services with excellence.
For instance, every time your customers use their new Igloo® Juneau Backpack Cooler or wear their Champion® Heritage T-Shirt, they’ll be reminded of the superior products, service and care they receive from your company.
Try playful toys as top trade show giveaway ideas
Put some toys on your table to draw in kids at heart. Whether people pick them up to share with their children or keep them for themselves, flashing lights, noise and fun will provide a smile and a chance to connect.
A Light-Up Yo-Yo, an adorable toy Hoot Owl or a Mini Memory Game will encourage people passing by to stop, play and chat for a few minutes.
Drive traffic with high-end prizes
Games and raffles that offer cool high-end prizes drive traffic in multiple ways, as people stop to check out the game or pause to peruse the prize. A co-branded The North Face® Thermoball Trekker Jacket, a Kapston San Marco Duffel or a Moleskine® Notebook are some of the best trade show giveaway ideas to grab the attention of passersby and convince them to play or offer their contact information.
The best trade show giveaways capture their attention
The best trade show giveaways are the ones that pull people to your booth. Displaying the perfect eye-catching item at your table will help keep a steady stream of viewers coming to call.