Harnessing current trends is one of the most effective ways to connect with prospects and customers. By embracing what’s predicted to be in style, brands can better resonate with their audience, foster stronger connections and create longer-lasting impressions. There are several trendy promotional products that can help your organization reap the benefits of being of the moment.
Reusable for the win
People care about reducing their footprint, making consumers increasingly interested in reusable products. Tap into this trend by launching a “reusable initiative” at work. Encourage team members to reduce waste by providing reusable food bags for their lunches. Organize monthly lunch-n-learns (with a tasty twist) that encourage them to try out their reusable item: Rather than only providing lunch, order enough food so that everyone can take some home in their new bag.
Partner with a neighboring café or restaurant to raise mutual brand awareness. Give customers who make a purchase a co-branded gift, like a sip and snack reusable set, that can be used with their next takeout order. Or sponsor a community event and hand them out as giveaways to everyone who stops at your booth.
Reinforce your loyalty program by gifting members a reusable grocery bag. Customers who use the bags for in-store purchases earn points toward special offers or discounts.
Encourage team members to drink to their health with a competitive water challenge. Give participants a botanical glass bottle to promote hydration while reducing the consumption of throw-away water bottles.
New tech, new ideas
Artificial intelligence (AI), augmented reality (AR) and virtual reality (VR) are quickly changing how people live, work and shop. This tech trend is sure to continue strong in 2024.
Bring virtual reality glasses to your next prospect meeting. Use them to provide an immersive VR experience in the form of an interactive facility tour or a product demo. Imprint the glasses with a URL so promising leads can revisit their experience any time.
Show top-tier clients how much you appreciate them—without needing a special occasion—by mailing a trendy promotional product, like a speaker with bamboo wireless charger. Include a playlist suggestion for guided meditation or relaxation exercises. They’ll be delighted with their “just because” gift.
Experiences matter—a lot
Customer experience is a hot topic. It’s important for people to enjoy every brand touchpoint they have.
Treat VIP clients to an exclusive evening of relaxation. Kick off the night with a favorite brewery or chocolate factory tour. Enhance the experience by gifting everyone a Mason jar hot chocolate kit.
Encourage employee engagement—while promoting wellness—by hosting a monthly adventure challenge that includes activities like hiking, biking and bird watching. Incentivize participation by giving team members a trendy promo product, like a Columbia® insulated vest. Or encourage participants to grow a garden, indoors or out, by providing garden tool sets. As their plants grow, they can share updates and photos in a group chat.
Organize an outdoor event for company executives to kick back and enjoy themselves. As they arrive, surprise them with a 2-in-1 mesh chair and table. They can comfortably engage in interactive activities, like sharing stories or making S’mores. They’ll never forget their one-of-a-kind experience.
Hybrid work continues
Remote and hybrid work became common in 2020. Four years later, it’s the new norm for many.
Curate a “comfortable computing kit,” that contains an ergo mouse pad and wireless mouse, for team members. Include an invitation to a virtual webinar focused on ergonomic best practices, featuring expert advice on creating a comfortable and productive home workspace.
Send a trendy promo product, like a birch wood desktop organizer with wireless charger, to team members’ homes as an appreciation gift. Slip a motivational message and some remote productivity tips inside. Include a cable organizer as an added useful touch. Imprint with a custom hashtag and ask team members to share their home office setups, fostering an even stronger sense of community.
Tap into trends
Stand head and shoulders above the crowd by incorporating trendy promotional products. Your brand can quickly become the all-time favorite.