Some hot trends are brewing in the world of promotional stationery, including metallic colors and infusing coloring areas and doodle space into notebooks and journals. 4imprint stationery buyer Melinda in our Merchandising Department is on top of all the latest ideas and has some great ideas to help you pick the perfect padfolio, journal or other stationery items for your promotional needs.
Color me trendy: Infusion is very popular—Turn a traditional notebook into something more. Adding trendy elements—like designs to color, designated doodling space or game boards—can really elevate your brand. Your customers will love the Color and Doodle Notebook, Doodle Book, Doodle Therapy Notebook and Bic® Color-In Scratch Pad.
Metallic covers really shine! Your logo will shine on the cover of these metallic-finish journals! They’re great attention-getters at trade shows and open houses. They also make great gifts for loyal customers. Take a look at the Illuma Journal, the Elite Metallic Paperboard Journal (you can also get this with a pen), matte and shiny versions of the Metallic Neoskin Journal and the Metallic Paper Cover Notebook (or get it in a set, which includes a pen).
Extra features to help keep them secure: Versatile notebooks and padfolios make life easier for any on-the-go executive or salesperson who needs to jot notes and carry contracts or business papers in one spot without bulk. The Pedova RFID Jr. Zippered Padfolio offers two kinds of security: a zippered closure to keep loose papers secure and RFID protection to keep credit cards safe from hackers. Other RFID-safe offerings include the Donald RFID Zippered Journal and the Toscano Leather RFID Zippered Padfolio. Melinda expects more styles to be added in 2018. The Stash It Notebook boasts a clear, zippered pocket for pens, notes and more, plus a pair of interior business card pockets. The Meridian Journal has elastic straps on the cover to hold a pen and even a smartphone!
Natural elements bring outdoor zen indoors: The calming effects of nature are hard to dispute, so bring those good feelings to your workplace by adding natural elements to promotional products. Think wood-grain patterns, marble, stone or other natural looks on notebooks and journals. The Dakota Soft Bound Journal Book features a handsome faux wood-grain cover that sets off your debossed logo. Choose from a wooden or a cork look on the cover of the Nature Soft Touch Journal. The wood-grain theme carries over to Bic Sticky Notes , too. A little tree design complements the grainy texture of the pad. Bring a little of the natural world to your next conference or business meeting to elevate everyone’s mood.
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