Humans are wired to feel first and think second. And joy marketing makes people feel good. Brands that get it right can differentiate themselves and show customers that they’re priority number one. There are countless fun giveaway ideas that can spread joy to your community, customers, prospects and employees.
Community members
Create lasting memories of community bonding and happiness. Host an event to celebrate local stories and folklore. Invite storytellers, poets and musicians to perform, focusing on themes of community, joy and positivity. As each person arrives, pass them a travel tumbler stuffed with a hot chocolate packet. Direct them to a table where they can get snacks and hot water. Your brand will be long associated with warm, fuzzy feelings of shared stories and comforting drinks.
Foster feelings of warmth and goodwill by gathering neighbors for a good cause. Organize Top of Forma community cleanup day. Provide participants with gloves and biodegradable trash bags, and watch the magic happen. Celebrate the day’s efforts with a community picnic featuring local food trucks and live music. Thank people for participating by handing out reusable water bottles imprinted with a positive message to remind them of their good work and team connections.
Customers
Set up a one-of-a-kind customer appreciation gesture that will elicit all sorts of joy and excitement. For longtime or VIP clients, assemble fun giveaway kits tailored to their interests. Adventure-loving clients will appreciate a cooler tote packed with a navigating carabiner plus a list of hidden gems to explore.
Clients who enjoy DIY projects will love a utility tote and multi-tool with phone stand. Include a card imprinted with a special hashtag, and ask recipients to use it when they share photos of their adventures or DIY creations on social media, spreading joy to countless more eyes.
Prospects
Spark cheery feelings and stay top of mind for promising prospects. Develop a campaign to send out handwritten notes to potential clients, expressing optimism and positivity. Accompany these notes with a flower seed packet and a fun giveaway, like a cute phone stand keychain, that’s sure to make them smile.
Looking for easy ways to boost social media engagement? Implement a series of fun, light-hearted challenges, from sharing a photo of a happy moment to creating a short video on what joy means to them. Winners receive “happiness hampers”: embroidered totes filled with freebies from your organization.
Make a sweet impression that leaves a good taste in their mouths—literally. After meeting with a prospect for the first time, leave behind a package of fresh-baked cookies or brownies, along with a deliciously scented candle, to associate your brand with all the good things.
Team members
Help your team feel relaxed, content and happy. Host a company retreat focused on mindfulness, well-being and work-life balance. As attendees arrive, distribute yoga mats they can use for fitness sessions and meditation workshops. Keep their energy levels up with healthy-cooking demos (and tastings) throughout the day. End the retreat with a gratitude circle, where each participant discusses something they’re grateful for.
Want to transform the office environment into a relaxing oasis? Gift each team member a mini zen herb garden to grow at work. Or brighten their morning by placing a bottle of zen lotion and color-your-own bookmark on their desks, along with an invitation to attend a company-sponsored stress management webinar.
Harness the power of positivity with fun giveaways
Trigger joyful feelings for employees, customers and prospects. With these fun giveaway ideas, they’ll fall in love with your brand and become more loyal than ever.