The line between athletic apparel and casual or leisure wear has been blurred over the past few decades as retailers and promotional product distributors discover the advantages of high-tech, moisture-wicking fabrics and eye-catching styling.
Our merchandiser Becky G., who specializes in apparel, shared some of the latest trends in athletic gear. Although designed for sports teams, serious athletes and fitness enthusiasts, these styles can also work as corporate apparel or promotional gifts when embroidered with your company logo.
‘Athleisure’ combines tech fabrics and everyday function
“Athleisure” apparel continues to gain popularity, as people seek out casual, comfortable clothing, Becky explained. This blend of athletic and leisure clothing is fashion-oriented with athletic styling, and it can be worn around the office or around town. The New Era® French Terry Full-Zip Hoodie looks great on the walking trail or for casual Fridays, while the Alternative Jersey Hooded Warm-Up Wrap works at the gym or office anytime. Athleisure clothing is also the perfect choice for traveling, Becky said. Gift branded leggings, T-shirts and jackets so your brand will go wherever they go.
Team uniforms bring players and coaches together
A successful team functions as a single unit: Each player works in harmony with the others for a common goal. It’s amazing how something as simple as a uniform can create a sense of pride and belonging. This can include actual uniforms—in the case of school or sports teams—or just a group that wants a similar look, like fans or charity run/walk participants. If you’re gearing up join your co-workers at an after-office sporting event, consider the Holloway Electrify T-Shirt, Under Armour® Qualifier Pullover or Augusta Sportswear Sleeve Baseball Jersey. If your company sponsors a sport team, give them a winning edge with branded socks, shorts, shirtsand jerseys. Don’t forget your coaching staff! Coaches Jackets or polos will help them stand out.
Golf gear scores a hole-in-one
Many golf courses and country clubs have a dress code. For example, shirts must have a collar and should be paired with golf slacks, shorts or skirts, Becky explained. The rules are less strict when it comes to a company function or charity tournament, but staples such as polos, visors and caps are sure to be appreciated by participants. In cooler weather, a golf sweater or pullover provides extra warmth. Most golf apparel is now made of performance fabrics that offer advantages like moisture wicking, UV protection and breathability. These golf styles aren’t limited to the green—they’re also for at home or in an office setting. Many well-known brands specialize in golf apparel, including Nike®, Callaway®, Cutter & Buck®, Puma®, Antigua®and adidas®.
Active wear accessories provide message mileage
Whether working out at a gym, going for a run or playing in the yard with the kids, there are plenty of ways to accessorize an ensemble. Headbands, scarves, caps, bandanas and other items with moisture-wicking properties can help keep your active customers, prospects and staff more comfortable. Other items, like the cooling towel, are designed specifically to help them cool-down after a hard workout or on a hot day. Active wear accessories have other benefits, including a one-size-fits-most simplicity and a lower cost. Stretch your marketing budget and hand out imprinted accessories at your next warm-weather event!