Promotional materials provide more than simply the products themselves. They can also serve as incentives to boost involvement, engagement and brand loyalty. In this post-pandemic era, experts suggest that in-person physical activities, such as pickleball, tennis, golf and group workouts, will increase, boosting a sense of community through interactions with others.
Here, our merchandising expert, Jayne, offers top recommendations for functional outdoor promotional items that promote healthy behaviors, enhance your presence at outdoor events and foster community engagement.
Personalized fitness
Bring your advertising game with an Ace Pickleball Set, enjoyable for a solid workout or a casual game. The set comes with a black mesh carrying bag for easy storage of all parts.
Looking for a uniform team performance shirt that wicks away perspiration? The Zone Performance Tee is a “prime selection for staying cool and dry,” said Jayne, “and features UPF-40 UV protection, which helps prevent sunburn and is therefore perfect for outdoor use.”
“Lay a microfiber Rainier Cooling Towel out for all participants during outdoor sports activities, fitness classes, kids’ athletic camps and programs, or the next community walk/run event,” Jayne said. And encourage hydration with the Sip & Flip Aluminum Bottle. “This lightweight bottle has an integrated handle on the lid for easy carrying to their workouts, fitness activities and outdoor sporting events.”
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Promotional outdoor items for repeated use
A durable, long-lasting gift for outdoor use is always appreciated. Jayne recommends an outdoor promo item available only at 4imprint: the Crossland® Camp Chair, “which is great for years of outdoor company outings, family sporting events, lawn festivals and more.”
The Extra Large Picnic Blanket Tote is a perfect marketer at outdoor gatherings. Jayne mentioned its key features, including “portability, water resistance and a functional design.”
They can easily pack refreshments for a day’s outing in the Crossland® 20-Can Outdoor Cooler. This insulated bag is lightweight and easy to carry, and it folds up to save space when not in use.
Jayne also suggests the Koozie® Folding Wagon, “a sturdy utility wagon for lugging gear to sporting events, picnics and outdoor concerts, to name a few. Fold this wagon down for compact storing.”
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Rain or shine with imprinted coverage
Match your brand’s logo with the Twist and Chill Fan with Lanyard, a hand fan that can serve as a multifunction promotional tool. Jayne said, “This fan is great for cooling you down and keeping the bugs away, and it can feature necessary information about your event.” It folds up for simple storage and snaps open easily.
Don’t worry about going over budget on promotional incentives. Use the Risky Business Sunglasses, with a number of styles to choose from, to reach supporters or potential customers at outdoor events. Sunglasses are also fun to use as photo props!
Umbrellas are a great one-size-fits-all item useful for everyone. Help protect them from the sun and rain with the Terra Folding Umbrella with Auto Open. Jayne said, “I keep the Mini Folding Umbrella in my purse or backpack while at outdoor events. I love that it’s compact and easy to carry.” The Brushed Cotton Twill Bucket Hat is a great way to expose your brand head-on and help protect their eyes from the sun.
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Fun for all ages during outdoor events
Use the Bean Bag Toss Game to grow foot traffic at an outdoor walk-in-the-park event, company-sponsored family fun day or summer festival event. This cornhole set is portable, making it easy to pack up and head to the beach! Occupy partygoers with the Sport Flyer, a party or picnic essential that’s affordable and fun for all ages.
Float your logo through beach crowds, water fun events and other outdoor occasions with the 16″ Beach Ball, or hand out the XL Bubble Wand to make your event pop!
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Soak up the sun and stand out with outdoor promo items
Promotional outdoor items not only boost brand visibility but also ignite community engagement. By sharing a piece of your brand or message at outdoor events, you infuse your brand’s energy into the festivities, ensuring lasting impressions with items designed for repeat use.