4imprint, LLC

Posted: June 07, 2019 | Updated: January 05, 2021

Three. Two. One. Blast off!

Whether you’re launching a new business, location or service, you want the experience to be out of this world. As you plan for your new business endeavor, these tips and promotional giveaway items will help fuel your ascent.


New business

Opening a new business can be a daunting task, so start getting the word out early. Custom Flat Flexible Magnets are easily to mail and double as a unique promo giveaway. These magnets can be made into any shape—including your logo, your product or a one-of-a-kind design. Be sure to imprint them with your address, phone number and launch event details.


Generate word-of-mouth advertising with an open house party before the official launch. Invite people from the neighborhood, your client list or key prospects. At the party, hand out advertising giveaways that are relevant to your business. For instance, a Roadside Multi-Tool Keychain is a memorable choice for a car dealership or repair shop.


When you’re ready to open your doors, promotional giveaway items can help build connections and welcome new prospects. The classics are always a good bet. Consider handing out business cards and a pen, like the Souvenir Jager Pen. Display your messaging on a Breeze Tabletop Retractable Banner so it is easily seen as attendees walk through the door.


New services or products

With over 30,000 new products introduced to the market every year, how do yours stand out from the crowd? Advertising is easier—and less expensive—than ever. Send a press release to your local paper, post to your Facebook®, Twitter® or Instagram® accounts, or create a fun explainer video for YouTube® to let people know about your new offerings.


Encourage people by entering everyone who likes, comments or shares your posts into a prize drawing for an impressive promo giveaway, such as the OGIO® Pillar Backpack or Coleman® Dantes Peak Collapsible 18-Can Cooler. For those who come directly to your business, hand out a Coupon Card with Magnet as they check out. This is a great way to say thanks while encouraging them to come back to try your new product or service at a discount.


Make sure to mention your new product or service line at every touchpoint. Imprint the information on receipts, packages, invoices and banners, like the Verge Floor Display, to tell customers how they can find out more.


New location

Moving to a new location opens many possibilities, including more space for products or more foot traffic. It can also present challenges, such as the fact that your current clients may not be able to find you.


Start by updating all your information on your company website and sites like Google My Business® and Yelp®. If you’re advertising on television or in the local paper, be certain that your ads are calling attention to your location change. Also be sure to update your address on invoices and letterhead.


Be sure to remind your current clients of the move before any scheduled appointment with a quick phone call. Send out a Tri-Fold SuperSeal Postcard with Magnet imprinted with your new location a few months before you move so they have an easy-to-reference reminder of your new address. Or send out a unique advertising giveaway, like a Flower Seed Confetti Pack, inviting them to come in and check out your new location.


New team members

Finding ways to introduce new team members to customers and employees can help make newbies feel welcome and comfortable.


When a new employee joins your team, use a Dual Magnetic Frame with Stand or Certificate Frame to share a picture and some information about your new staff member. Anything from their work credentials to their favorite song can help employees and customers relate to them. A simple Easy Slide ID Holder with Lanyard helps identify current and new staff, making everyone feel at ease.


The sky is the limit


Sharing information is key when it comes to launching something for your company, be it a new location, a new product or even changes in staff. These tips and promotional giveaway items will help take your business to new heights. The sky is the limit!