Three out of four women say they are the primary shoppers for their family. That means in many households, women are the ones making the buying decisions, from healthcare to cars and everything in between. So it makes sense to focus your marketing strategy on women. Get your name in front of a female audience with the help of useful promotional items.
1. Managing schedules
Many women have busy daily schedules. Help make it easier for them to keep track of their appointments with a Monthly Planner. Not only will they use this practical item, it will also give you the opportunity to put your name in front of them month after month. If possible, offer to schedule any future services right away, letting them know they can always reschedule. Write the appointments down in the Colorspin Planner Notebook to make sure they remember it.
Organizational tools are also a great option. The Cross Classic Zippered Padfolio, for example, would make a great thank-you gift for a repeat customer.
2. Taking care
With busy schedules and never-ending to-do lists, it can be difficult to prioritize health. Hydration is a great place to start. After all, getting enough water has a big influence on energy, mood and concentration. Gift employees or customers the Refresh® Simplex Tumbler with Straw. They also make great giveaways at tradeshows, where it can be more difficult than usual to remember to drink water.
Start a step challenge among customers or employees to get people moving. The Extreme Multifunction Pedometer can keep track of steps. Reward participants with a special deal, coupon or other incentive. As part of your employee wellness plan, hand out the Women’s Health Guide & Record Keeper. It helps keep track of medical information, including medications, doctor’s info, blood pressure readings and other women’s health tips, including a monthly breast self-exam checklist.
3. Dressing up
Give them an apparel item they can wear anywhere, such as the stylish Fine Gauge Open Front Cardigan. They’ll make a statement with your logo every time they wear it. The Central Cotton Blend Melange Shirt is a versatile item that can be worn in and out of the office. And don’t forget workout apparel! In the Sport-Wick Stretch 1/2-Zip Pullover, they’ll think of you with every run, walk or bike.
For events and tradeshows, outfit team members in matching shirts that will help them stand out in large crowds. The DryTec20 Cotton Performance Polo is comfortable enough for all day wear, but still offers a professional look.
4. Treating them
Consider a gift that helps them relax. Essential oil diffusers can bring tranquility to any room. The Zen Electronic Diffuser releases calming scents and has a color-changing mood light. It’s also great for your reception desk or waiting room. Encourage them to relax at home by giving a Microfiber Velour Kimono Robe. Bundle it with a book, candle and sweet treat to leave a lasting impression.
Make sure employees have access to something that helps them relax during those stressful days. The Stress Relief Exercises Keyboard Guide provides a regular reminder to take a breather. Or, the Adult Coloring Book To-Go Set offers a great break any time of day.
Marketing to women
Whether it makes their life a little easier or simply gives them a reason to relax, everyone will be sure to appreciate these useful promotional gifts.