Holiday shopping is big—and it’s only getting bigger. According to a 2020 article published by the National Retail Federation®, 2019’s holiday retail sales grew 4.1% over the previous year. That’s nearly double the growth rate seen in 2018. Planning a solid marketing strategy well in advance of the holidays is vital if you want to make the most of the season. Start preparing with your team now. With these tips and seasonal promotional items, you can be on your way to the best holiday season yet.
1. Promotional packaging
Whether your customers shop online or in-store, stand out with holiday-themed packaging. Find festive shopping bags, boxes and more to add that special seasonal touch.
Choose bright red bags, like the Gloss Shopping Bag. This bag is perfect for customers to reuse as a gift bag. That means your logo gets passed along to the next recipient as well. For shipping, find a bright white box, like the Gloss White Gift Box, and pair it with Snowflakes tissue paper.
It’s all in the details! Finish off any box or bag with ribbons and bows. The Imprinted Ribbon is just the thing to add a festive touch with your logo. Or turn your packaging into a gift by choosing a canvas bag, such as the Natural Jute Tote Bag.
Finally, don’t forget about gift certificates. Stock up on Poinsettia-shaped Gift Card Holders, which allow customers to easily ”wrap” their pre-purchased gift cards. Or combine the holders with a gift card to your store and give them as holiday gifts to top customers.
2. Seasonal signage
Create signage inside and out to attract and entertain shoppers. Before you start, it’s important to plan your promotion. Decide which holiday sales and products you want to push. Then advertise those products on a Four Season Flex Sign.
If you host special holiday events, don’t forget promotional signage. Use the FrameWorx Dual-Banner Stand to make deals and products visible to event attendees or to encourage people to sign up for emails.
Finally, encourage shoppers to have a little fun during the holiday rush with the FrameWorx Banner Stand with Face Cut Out. Imprint it with Santa and an elf, reindeer or any other festive scene. Bonus: Customers can share their fun photos on social media with a seasonal hashtag!
3. Promotional toys and prizes
Entertain children to make shopping a breeze for parents. It will help distract the little ones while parents shop. Plus, they’ll make fond memories of being in your store, which they’ll remember when they’re your future customers.
Set up a table with crayons and coloring books, such as the Holiday Fun Coloring Book. Children can color in-store and then take their masterpieces home. Santa Masks are another fun seasonal promotional product to entertain and excite little ones. For older kids, hold a coloring contest with a valuable prize, such as the Jupiter Bluetooth® Speaker.
To make the most of these fun activities, start early. Set them up around Halloween. Then provide parents and kids with a coupon to encourage them to return over the holidays.
Remember to promote these activities on social media.
4. Festive apparel
Get your team into the holiday spirit with the right gear and seasonal promotional products. Now’s the time to order holiday apparel for your associates. This festive wear is fun for employees and makes them easy to spot during the holiday hustle and bustle.
For a classic look, stick with one of these items: The red Cornerstone Snag Proof Tactical Polo is stylish, professional and festive; or, if an accessory is all you need, outfit the team in the eye-catching Roots73® Ravenlake Scarf.
To really stand out, choose from these merry holiday promotional items. Reindeer Antler Headbands are sure to bring a smile to everyone’s face. Plus, customers can take them home. Another fun option is the Light-Up Pendant Necklace – Pine Tree.
Increase holiday sales with seasonal promotional items
Stress less this season by planning ahead for your holiday marketing campaign using these tips and seasonal promotional items. With the right strategy, you’re sure to see success.