Publicity is a powerful way to build your brand, and it can do wonders for your success. Get people talking by drawing attention to what you do for employees and the community. Here are some ways you can use promotional products to spread the word.
Boost your visibility as an event sponsor.
Sponsoring a charity walk, run or other event is good for your community and the cause you’re helping. But such a gesture also shows the community that your business or organization cares about its residents. Your runners and walkers will need a comfy T-shirt like the Hanes® 4 oz. Cool Dri T-Shirt —both for the event and as a way to remember the day for years to come. Include your name and the names of other sponsors, too. Hand out Sport Starter Kits with a bag and sport bottle at the registration table or at an after-event party. Kids and adults love Custom Temporary Tattoos, and they’re such an easy way to showcase your logo at parades, bicycle safety events and more. You’ll need plenty of banners for your race or festival, so put your imprint on Value Outdoor Banners to let everyone know who is sponsoring this fun event.
Keep your volunteers motivated and having fun.
Recruiting and keeping reliable, committed volunteers can be a challenge for any charitable or nonprofit organization. One key to maintaining plenty of volunteers is to make sure their efforts are appreciated. Thank them and keep them smiling by offering tokens of your gratitude, like imprinted Washed Caps or Therm-O-Snack Insulated Bags. Young people love the Mood Bracelet, a fun gift that features your personal message of motivation or thanks. Make volunteer identification easier—and keep it lighthearted, too—with Tie Dye Multicolor Lanyards.
Set the stage for a successful demonstration.
Whether you are planning to highlight your top-selling products at a trade show or create a video of your products in action, you’ll need a few basic custom-printed items. Dress your table professionally with a full-color UltraFit Table Cover or put your logo on a Dynamo Tabletop Display, also in full color. Draw a crowd from a distance with attractive, highly visible Indoor Value Sail Signs. And the Pop-Up Counter Kit is an easy-to-assemble, professional display that’s ideal for demonstrations.
Attract publicity for grand openings and open houses.
New and established organizations need to keep the public informed about their goods and services. Whether you want the neighborhood to know that your new meat market offers the best steaks in town or that your 50-year-old factory has a new product line, you can get the word out with promotional products. Why not print an invitation to your grand opening or open house on Bic® 20 mil Jumbo Business Card Magnets? Keep a stack at your front reception area and distribute some to area businesses and your local chamber of commerce. Decorate your event with balloons and serve refreshments in (Clear Plastic Cups 4944-10-LQ). And don’t forget to advertise your door prizes—awesome logo’d gifts keep your brand on their mind long after the event.
