Being ethical is good for business. Customers are more loyal and less sensitive to higher prices when shopping with an ethical brand. Organizations that maintain ethical practices also have a better chance of retaining top talent. We offer four ways—plus several employee giveaway ideas—to help your brand make ethical choices that’ll boost your image sky high.
- Put community first
- Prioritize the planet
- Enrich employees’ lives
- Promote with recycled products
1. Put community first
Start an employer matching program. Match employee donations to nonprofits (up to a certain amount). This could be anything from a once-a-year opportunity to monthly donations deducted from paychecks. Offer a paid volunteer day (or two). Reward employees who donate time or money with an employee giveaway, like a backpack cooler or Vibrant Wireless Speaker. They’ll feel more loyal toward a company that makes it easy for them to give back—and your organization will build a great reputation with local nonprofits.
Provide a space for staff who share similar passions to come together. Whether a group chat, committee or club, like-minded team members can meet, volunteer and fundraise as a group. Give them an official feel with branded T-shirts or Mesh Accent Caps. Your brand will be exposed to countless eyes as team members proudly wear their apparel out and about.
2. Prioritize the planet
One person’s trash is another person’s treasure! Cut back on waste by promoting a recycling program for used notebooks and other office supplies. Your company can donate them and recycle outdated electronics where available. Reduce waste when you give employees a BPA-free lunch container with a phone stand and a reusable bamboo straw set. Every time your team packs a lunch or grabs a straw, they’ll be grateful you’re helping them make smart choices.
Choose items made from recycled materials, such as a Memo Notebook made with recycled paper. Hand them out with an oak leaf-shaped pen made with 50% recycled materials as a reminder to make better choices. Every time they jot down a note, staff will be inspired by your company’s initiatives.
3. Enrich employees’ lives
Let staff know that family life is a priority. When associates need to stay home to care for sick family members, show empathy by sending them a snack package with cheese, meats, chocolates and nuts. They’ll feel more appreciated and respected. Encourage staff to spend quality time with friends and family by gifting a Sun Fun Flyer and a deck of playing cards on a Friday afternoon. They’ll brag about their great organization all weekend long.
Remember that pets are part of the family too. Surprise staff who have four-legged family members by gifting a Pet Accessory Bag. With collapsible food and water bowls plus pockets for toys and items, your team will appreciate the convenient bag for walks and travel.
4. Promote with recycled products
Thank staff for the things they do daily with a Road Trip Car Coaster. Made from 83% recycled tires, this coaster helps keep their vehicle’s cup holders clean. Whether commuting to work or running errands, team members will be reminded of the company that goes out of its way for them.
Give your crew 100% recycled T-shirts (available in men’s and women’s) to help them feel more connected and boost your brand image. A Recycled Cardboard Journal helps your team take notes and stay organized. It makes a great gift for associates who find themselves in back-to-back meetings. For staff who travel often, one of the best employee giveaways is a recycled duffel bag. Your brand will be displayed across the country as a company that cares, plus staff will love traveling with a smart, stylish bag.
Employee giveaway ideas to build the best brand image
With employee giveaway ideas and strategies, like empowering employees to give back and setting a good example with reusable products, you’ll easily grow your image as an ethical brand.