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For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

Go Beyond the Basics of Web Analytics with 4imprint’s Newest Blue Paper and Podcast (OSHKOSH, Wis.) –An organization’s website not only serves as an online medium for marketing and communications, but it stands to reveal detailed insight about its visitors. Google® Analytics: You’ve got an account … now what?, the latest Blue Paper™ and Podcast from promotional products retailer 4imprint, aims to expand upon the base concepts of one popular web analytics tool that, when used effectively, can monitor, track and mine a world of data. Roughly 53 percent of the top 10,000 websites (by traffic) currently employ Google Analytics to track visits and monitor or measure marketing campaigns. Some marketers claim it is the most powerful, free web analytics software available to-date. “Many companies have great websites that they’ve paired with powerful Google Analytics tools,” says Greg Ebel, vice president of sales and marketing for 4imprint. “So this paper attempts to help those that might need some help getting started.” Google Analytics: You’ve got an account … now what? takes an intermediate approach to Google Analytics, covering such topics as: • how to set goals and develop a strategy for using data • ideas for interpreting data • explanations of top Google Analytics features that go beyond the basics • benchmarking • tips for getting the most out of Google Analytics To read this Blue Paper or download the podcast, visit www.4imprint.com/bluepapers. 4imprint is not affiliated with Google Analytics; Google Analytics is a registered trademark of Google, Inc. About 4imprint Blue Papers™ 4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing. About 4imprint 4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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