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Audience Intent Marketing

This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and w...

Customer education—the marketing strategy that makes the grade

Education is a powerful way to market. Offer your customers a chance to learn and enjoy major benefits. U...

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Digital Magazines

This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...

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Does My Business Need an App?

Wondering whether you need a mobile app for your business? In this Blue Paper, learn the pros and cons of...

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Employee Advocacy

This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...