The truth is that honorable and ethical practices aren’t just for the greater good; they are good for business and the bottom line, too. Researchers discovered that company culture is the strongest predictor of ethical workplace conduct because positive workplace culture cultivates superior value creation. This predictor was revealed when researchers looked at stock market returns of publicly traded companies, and found that returns among the strongest cultures outperformed the overall stock market. From 1998 to 2011, the stock price growth of the top 100 most ethical companies outperformed stock market and peer indices by almost 300 percent.

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