Scoping out creative swag ideas
SPI Borescopes manufactures instruments used to inspect hard-to-reach or otherwise inaccessible spaces. The Miami, Florida-based company serves a variety of industries, including avia- tion, energy, automotive and the armed forces. Already known for product in- novation, it’s no surprise SPI can now boast about its creative swag ideas too.
Passing inspection
When preparing for PBExpo, the planning team zeroed in on the Charleston Soft Touch Stylus Metal Pen. What makes this pen such a clever choice is the stylus for touchscreen devices—a perfect match for SPI’s Recon Pro borescope camera. The expo swag item combined the longevity and brand visibility of a pen with an industry-specific use.
Charleston Soft Touch Stylus Metal Pen
Staying on brand
“Our goal was to combine branding and functionality,” said Martha Cruz, marketing coordinator. “We wanted to select items that reflected SPI’s sleek yet user-friendly designs.” Showcasing the Recon Pro borescope was a priority. Using a promotional item that could be used with the Recon Pro product was the perfect way to remind potential customers of the company’s offerings.
Additional expo swag
The SPI booth also included the Mahala Diamond Travel Tumbler, which was used as a special gift for attendees who registered for a demonstration. “A ton of people came to our table, and they were very impressed with our promotional products,” Cruz said. Like the pen, the SPI-branded tumbler was successful in driving product demonstrations and proving the company’s bright ideas reach far beyond borescopes.
Mahala Diamond Travel Tumbler
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