4imprint, LLC
Two work teammates talking to one another.

| Updated: January 20, 2021


More companies cheering on teamwork.

Posted: October 01, 2018 | Updated: January 20, 2021 | Joshua Grover-David Patterson

Sometimes a simple piece of clothing can be the finishing touch that unites your team.

Such is the case at the Los Alamos County (N.M.) Police Department. There, the Stain Release Performance Polo for women helped office personnel represent themselves as members of two teams at the same time.

“We wanted to wear something that made us look professional but that didn’t make us look like police officers,” said Office Manager Teresina Berg. “My department is all women, and we wanted something a little more comfortable and a little more feminine than the standard uniform. By getting us similar shirts to wear on Fridays, we were both building a distinctive appearance for our in office team, and building cohesiveness between us and the rest of the police department.”Stain Release Performance PoloOf course, team-building giveaways are just one method to encourage teamwork and unity in the workplace—an essential practice in every industry. Teamwork improves workplace efficiency and improves relationships among colleagues. Knowing that, it’s no wonder that 92 percent of respondents to a recent 4imprint survey said they sometimes or always worked in teams.

92% of respondents said they sometimes or always worked in teams.

The survey shows that regardless of their size or industry, companies are using training, communication tools and team-building gifts to help their teams improve communication and conflict resolution.


Teamwork is for everyone

One of the more interesting details the 4imprint study revealed was that the larger the company, the more common it was to ALWAYS work in teams. According to the results of the study, companies with 1000+ employees were most likely to say they always work in teams. As company size drops, so does the frequency of employees stating they work in teams.

The larger the company, the more common it was to ALWAYS work in teams!

Graphs showing that the larger the company, the more common it was to always work in teams!

More training at every level

In a similar study done in 2017, 43 percent of respondents said that all employees received team-building training—a number that has jumped to 51 percent in 2018. In organizations where teamwork training is limited to executives and managers, training is also on the rise. Twenty-two percent of managers and nine percent of executives received teamwork training this year, up from 18 percent and eight percent, respectively, in 2017.

51% of respondents said ALL employees received team-building training.


Encouraging teams to flourish

The survey showed that team building is most frequently encouraged via on-site exercises—48 percent of respondents hold on-site team-building activities. Nearly as many organizations—45 percent—provide technology/tools to help teams work together. Researchers expect that number to rise as millennials make up more of the workforce. Studies show that 49 percent of millennials support the use of social tools for workplace collaboration.

And while technology tools were common across company sizes, organizations with 500-999 employees use them the most.

Almost 50% of businesses chose logoed apparel to encourage team unity.


Promotional products build teams

When it comes to promotional products and team unity, logoed apparel is by far the most popular team-building giveaway. The study showed that almost 50 percent of businesses chose logoed apparel to encourage team unity, with logoed pens and drinkware being the second and third most popular gifts, respectively. Two important exceptions: In government, logoed notebooks/journals proved to be most popular, but in education, logoed pens were the promotional product of choice.

Not only do a majority of businesses give away apparel, 44 percent say logoed apparel is also the most effective team-building gift.

“My team really liked the option of wearing bright colors, instead of just khaki and dark colors,” Los Alamos County (N.M.) Police Department Office Manager Teresina Berg said. “And it really helped to show how we were both part of the police department and our own separate unit. We’re not officers, but we can help you find your accident report!”

Woman wearing branded apparel in the office while talking to co-worker.


Communication is critical

Communication skills are far and away the most popular kind of training companies provide, at 54 percent. That’s followed by conflict resolution at 41 percent and effective listening at 39 percent, indicating that helping employees gain understanding before reacting is a high priority among businesses.

54% of respondents said communication skills are the most popular kind of training.

Communication among team members improves efficiency and reduces mistakes. It also heightens understanding and trust among team members.

Logoed apparel helped improve communication for the Telecare Mason County Mobile Outreach (MOT) and Intensive Case Management (ICM) Teams in Shelton, Wash. The organization’s mission is to serve and care for people living with serious mental illness. While Telecare provides a variety of mental health services, teams are most visible assisting people in the community during a crisis. The group started wearing the Conquest Jacket with Mesh Lining in the field to improve team unity, communication and visibility.

“The jackets we ordered were to promote team unity and give our team a sense of pride,” said Lee Wilson, now an office coordinator at the Telecare Corporation.

Wilson’s team uses the jackets to help keep track of each other when assisting with a crisis. “Purple was a great color,” said Wilson. “One person can be speaking to someone in crisis while another is speaking with neighbors or a family member and it makes it easy to spot the person we’re coordinating with—which helps with communication.” Being able to check in on each other at a distance helps to make certain every interaction goes as smoothly as possible.Conquest Jacket with Mesh Lining

The jackets also made it much easier to approach people in crisis. “People will come up to us because they know the jackets—it’s been really great in the community,” Wilson said. “People who see us know we’re there to help.”

That’s a win for their team and the community.