Sarah recommends ...

Market segmentation

Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...

Tiffany recommends ...

Recruit and maintain nonprofit membership that lasts a lifetime

According to the National Center for Charitable Statistics, 1.5 million U.S. nonprofits are currently com...

Zach suggests ...

Benefits of market segmentation: Target your most valuable customers

This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...

Matt suggests ...

Ethics in the workplace: The honorable organization

This Blue Paper discusses the history of the honor code and offers organizations a helpful, four-step gui...

Mark describes ...

Employee owner companies

This enewsletter discusses ways employee ownership could benefit your company and even your company cultu...