Tiffany shares ...

Appealing to younger donors: How to reach Generation Z – Canada

To remain relevant, nonprofits must understand what drives and motivates future generations of supporters...

Yeng recommends ...

Appealing to younger donors: How to reach Generation Z

Knowing the next generation of supporters’ motivations and preferred methods of communication is crucia...

Mark describes ...

Make a better match: How to segment audiences

Knowing how to segment audiences lets you get the right message to the right supporters. We offer tips to...

Alysia discusses ...

Make a better match: How to segment audiences – Canada

When you know how to segment audiences, your marketing message can make a bigger impact. We offer tips to...

Mae describes ...

4 fun supporter engagement ideas

Increased engagement is a big win for nonprofits that need everything from opinions to financial support....