Danielle writes ...

Go big for little cost, thanks to guerrilla marketing ideas for small business – Canada

To Levinson, guerilla marketing campaigns were meant to be inexpensive, nontraditional, unexpected and me...

Andy writes ...

Go big for little cost, thanks to guerrilla marketing ideas for small business

In 1984, Jay Conrad Levinson created the term “guerrilla marketing” to describe a strategy of impleme...

Maria writes ...

Customer retention tips that bring people back for more – Canada

Turning first-time customers into repeat customers is a critical business builder.

Alexis writes ...

Customer Loyalty Programs

Learn about customer loyalty programs to help your small business increase sales, enhance reputation and ...

Cheryl discusses ...

Co-marketing: The smart strategy to expand your reach! – Canada

Co-marketing can help with both. It involves building strategic partnerships with businesses that are rel...

Shaun writes ...

Co-marketing: The smart strategy to expand your reach!

Businesses are always looking for ways to stretch their marketing dollars while reaching new customers.

Gail discusses ...

Celebrate with giveaway ideas for Small Business Week

National Small Business Week is here again—and so is our annual list of Small Business Week giveaway an...

Adam describes ...

Captivating contests and prizes to engage your audience – Canada

Everyone loves a good contest. Vying for an exciting prize and working to win a competition engages your ...

Adam shares ...

5 steps to hosting a successful open house

An open house can be a great promotional tool for your small business, allowing you to introduce new prod...