Zach suggests ...

Benefits of market segmentation: Target your most valuable customers

This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...

Data-driven marketing strategies steer you toward success

Improve your strategic marketing planning process by using data and the latest promotional products. Here...

Alexis suggests ...

Marketing strategies to turn a customer’s pain to a customer gained

Customers have problems that you can solve. By discovering those problems, you will be better able to off...

Andy writes ...

Marketing strategies to turn a customer’s pain to a customer gained – Canada

At its most basic level, marketing can be summarized in two simple statements: Customers have problems. B...