Alysia discusses ...

Make a better match: How to segment audiences – Canada

When you know how to segment audiences, your marketing message can make a bigger impact. We offer tips to...

Andrea writes ...

Make a memorable brand impression with experience gifts – Canada

Experience gifts are an up-and-coming way to show appreciation. Try one of these trade show gift ideas to...

Jason describes ...

Make an impression: How to look good in virtual meetings – Canada

When you present your best self online, you can better connect with the audience you’re trying to reach...

Amy describes ...

Make the most of your trade show experience – Canada

With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...

Andy discusses ...

Make your neighbourhoods shine with a community cleanup – Canada

Cleaning up a community doesn’t just lower crime and add value to a neighbourhood, it also brings peopl...

Andy writes ...

Marketing strategies to turn a customer’s pain to a customer gained – Canada

At its most basic level, marketing can be summarized in two simple statements: Customers have problems. B...

Brian discusses ...

Marketing your small business to a big-city audience – Canada

Residents of urban areas are inundated with lots of marketing messages every day. Use these tips and smal...

Whitney discusses ...

Matching gifts: 4 strategies to easily drive more donations – Canada

Want to get twice as many donations without double the work? It’s easier than you may think. We explain...

Jason describes ...

Meal prep gifts and tips for a healthy lunch – Canada

A good meal can make it a great day. We share ideas and meal prep gifts to help citizens and staff pack a...

Anne shares ...

Micro-credentialing programs put teachers at the top of the class – Canada

With a new micro-credentialing program and some training giveaways, your educators will be better able to...