|In this issue: Wearable technology|
|Launched in 2010 and purchased by Facebook® in 2012, Instagram® is no longer just another photo-sharing platform. This social media site allows users to upload photos and videos, apply filters for cool effects, explore and comment on content, and share and connect with countless favorite brands.Today, Instagram has an estimated 200 million active users and according to the online magazine Digital Trends®, it is growing faster than Twitter®, Facebook® and Pinterest® combined. Consumer-facing businesses are taking note and are using Instagram to share content, interact with and engage followers.If your organization is looking to add Instagram to its social media lineup, you may want to read this e-newsletter. It offers success tips and best practices on using this platform for business. Keep reading to find out more.|
You’ve got an Instagram account … now what?
Using Instagram for business can be just what it takes to boost your brand presence. To get the most out of it, just remember to follow these best practices. Be fresh, consistent and engaging—and don’t forget to hashtag it. Ready, set, shoot! For more information on Instagram, check out our Blue Papers®.
Jackson, Eric. “What Would Instagram Be Worth Today If It IPO’ed?” Forbes. Forbes Magazine, 30 Sept. 2013. Web. Retrieved 30 June 2014.
Knibbs, Kate. “Instagram Is Growing Faster than Twitter, Facebook, and Pinterest Combined.” Digital Trends. N.p., 21 Jan. 2014. Web. Retrieved 26 June 2014.
Taylor, Chris. “Instagram Hits 200 Million Users.” Mashable.com. Mashable, 25 Mar. 2014. Web. Retrieved 20 Aug. 2014.
Bercovici, Jeff. “The Surprising Data Behind How Often Brands Should Post On Instagram.” Forbes. Forbes Magazine, 02 May 2014. Web. Retrieved 29 Aug. 2014.
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