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Fresh ideas on how to make a good first impression


Being anything less than fresh on the trade show floor can negatively impact your business and relationships. Often times, a long day at the expo can lead to excess perspiration, body odor and even bad breath.

Approximately one in two adults suffer from bad breath—a hitch that can quickly tarnish an initial meeting or negatively impact relations with co-workers and clients.[1] And stress and over-exertion can cause sweating and body odor. Learn more about staying cool and fresh so you can make a good first impression, for all the right reasons.

How to prevent bad breath and body odor


  • Practice good hygiene: Good hygiene is the foundation for freshness. Shower daily (or more if necessary) and routinely apply antiperspirants to reduce perspiration and mask odor.[2] Brush your teeth and tongue when you wake, after meals and before bed. Floss daily and rinse with antibacterial mouth wash twice a day.[3] A deodorant towelette packet or dental kit, complete with a toothbrush, toothpaste and floss, helps with good hygiene when you’re on the go. These make great giveaways that can be used by booth staffers and attendees.
  • Eat breakfast: Did you know skipping breakfast could actually contribute to bad breath? This important first meal of the day may help stimulate the salivary glands, which can help prevent bad breath from occurring later in the day.[4]
  • Stay hydrated: Drinking plenty of water curbs excessive sweating because a properly hydrated body doesn’t have to work as hard to regulate body temperature.[5] Drinking water also helps flush away food particles and bacteria in your mouth. Sugarless candies or chewing gum keep your mouth moist and double as sweet treats for giveaways![6] Breath fresh lip balm with peppermint and spearmint essential oils is another first-impression gift.
  • Avoid offending foods: Certain foods, such as garlic, onions and some spices, can be bad breath culprits. Their odor can linger even after you brush because these foods are carried through your blood stream and into your lungs where they reappear as you exhale.[7] These odors may also make an encore appearance as you sweat. Avoid these foods prior to the show to ensure a fresh mouth. Business card mints come in handy for distributing contact info and in the event a garlic-filled lunch ensues.

How you present yourself can easily make or break a first impression or a sale. Use these tips on how to make a good first impression to ensure you’re fresh and at your best so your acquaintances remember you most for your product and your pitch.



[1] Katz, Dr. Harold. “The Importance of Fresh Breath at Work.” The Importance of Fresh Breath at Work. N.p., 15 Apr. 2016. Web. 10 May 2016. <https://www.therabreath.com/articles/fresh-breath-happenings/the-importance-of-fresh-breath-at-work-37094/>.

[2] “Typesofsweatproblems.” Antiperspirant. N.p., n.d. Web. 19 May 2016. <https://www.antiperspirantsinfo.com/en/problems-with-sweating/>.

[3] “Bad Breath Causes, Treatments, and Prevention.” WebMD. WebMD, n.d. Web. 10 May 2016. <https://www.webmd.com/oral-health/guide/bad-breath?page=2>.

[4] Katz, Dr. Harold. “The Importance of Fresh Breath at Work.” The Importance of Fresh Breath at Work. N.p., 15 Apr. 2016. Web. 10 May 2016. <https://www.therabreath.com/articles/fresh-breath-happenings/the-importance-of-fresh-breath-at-work-37094/>.

[5] “Foods That Reduce Sweat, Tips to Stop Excessive Sweating.”www.sweatblock.com. N.p., 16 May 2015. Web. 19 May 2016. <https://www.sweatblock.com/blog/foods-that-reduce-sweat/>.

[6] “Bad Breath? Drink More Water.” – Mayo Clinic. N.p., 15 July 2014. Web. 10 May 2016. <https://www.mayoclinic.org/health-tip/art-20048771>.

[7] Ibid

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