Loyalty programs help make your customers feel special. They set you apart from competitors and give customers (and potential customers) an incentive to do business with you. A loyalty program can also help build stronger relationships between you and customers. In fact, 57% of companies use their loyalty program to build stronger emotional connections. If you’re looking for ways to take your loyalty program to the next level, here are a few ideas.
One purchase, multiple points
Maybe you’re introducing a new product or want to boost sales for a specific product line. Offer a multi-point reward to only your most loyal customers, and make sure to tell them it’s exclusive so they feel special. If they’re not yet part of your standard loyalty program, a special multi-point system can be the perfect way to encourage them to sign up.
Provide exclusive offers
Exclusivity can boost sales. In fact, 58% of shoppers say an exclusive offer would make them more likely to purchase, while 82% say it would increase how often they shopped with a brand. Make giveaways part of your loyalty program. For example, if customers purchase a laptop, give them a free laptop backpack. If they upgrade their membership with your fitness facility, give them a free gym duffel bag. Make sure they know these freebies are just for them—your loyal customers.
Donate to a charity in their honour
People love to be generous. In fact, 69% of people give to charity, so create a loyalty program that gives back. When customers earn a certain number of points, you contribute to an organization of their choice. You can also give them recognition by posting on social media about the donation you made in their name.
Host a prize draw
Drawing a random winner from the pool of loyalty program members is a great way to build excitement and keep members engaged. Prize draws can also generate brand awareness. Prizes could be anything from a pair of light-up wireless headphones to a performance T-shirt. Showcase the winner on social media to build some buzz and attract new loyalty program members.
Give surprise gifts
Every and now then, surprise your customers with an unexpected gift. Receiving a discount or physical gift (when it’s not a holiday or birthday) can generate more business for you. In fact, 94% of customers who received a surprise gift or special recognition felt more positive about a brand, and 34% said they’d purchase more from the company. Surprise gifts, like a picnic set or a lawn chair, are also fantastic incentives for customers to keep their loyalty membership.
Partnering with another business is a win for you, your customers and the other company. For example, if you’re a restaurant, you could partner with a clothing shop. When customers spend a certain amount at either business, they get a discount or gift from the other business. The right partnership can increase new loyalty program members.
Keep rewards members engaged
With customer loyalty gift ideas like exclusive offers, donating to customers’ favourite charities and surprise gifts, you can quickly take your loyalty program to the next level.