4imprint, LLC

| Updated: May 10, 2022

Personalization is everywhere today, including in company benefit plans. According to Forbes®, the rise of a younger workforce is pushing companies toward personalized benefit plans. Studies show that 72 percent of employees are more loyal to companies that offer customizable benefits. What’s more, 80 percent of employees would prefer better benefits to a pay increase.

If you’re looking to personalize your employee benefits, keep reading for a few ideas and some employee swag that will help you get started.

Brainstorm personalization possibilities

What you offer employees will vary based on everything from the size of your company to the nature of your industry, so think about which benefits will be most advantageous to your employees. Popular benefits include:

  • Flexible work schedules
  • Extended paid parental and bereavement leave
  • Short-term disability
  • Options to work remotely


Your employees might enjoy outside-the-box benefits as well. For example, the company N6A offers a wide variety of unique benefits, including gym memberships, one-on-one meetings with nutritionists, European vacations and six-month meal passes.


If you’re uncertain which benefits your employees are most interested in, ask them! Consider setting up an online or email survey—and give them an employee giveaway as a thank-you for filling it out. Go for something they’ll use, like a Desk Caddy Set. Or enter them in a drawing for a more expensive prize, like a checkpoint-ready laptop bag.


Simplify the process

If you’re offering multiple insurance plans, or a choice of various benefits, find ways to streamline the process so it’s easy to understand.

  • Instead of offering them a checklist of options they have to investigate themselves, set up an online questionnaire that provides recommendations. (For example, a young single employee with no children has different needs than someone with kids in college).
  • If possible, set your employees up in small groups or one-on-one meetings with a member of HR or an outside vendor who can explain the different benefits.


To help employees remember the benefits offered, give them employee swag like a folder containing critical information. You can even offer them employee giveaways like multi-tools or keychain tape measures with a reminder of where to find their employee benefit tools.


Personalized benefits show a personal interest in employees

As the working world changes, the needs of your staff will continue to shift. With the help of personalized benefits and helpful employee swag, you’ll have more loyal employees.