Giving your audience a glimpse behind the scenes helps them know, like and trust you. Eighty-seven percent of people say they’d love to see more behind-the-scenes videos from brands.
Behind-the-scenes content adds a more human element to your brand and encourages stronger brand connections. Clients and prospects gain a deeper feeling of inclusion and exclusivity when getting a peek at what goes on behind closed doors. It’s also a stand-out way to tell your brand’s story and showcase its personality.
6 behind-the-scenes content ideas
- Peek into your office
- Introduce team members
- Ask for opinions
- Provide teasers
- Be transparent about struggles
- Post the funnies
1. Peek into your office
Show snapshots of candid office moments, like a group of team members brainstorming, chatting over coffee or engaged in work. If there’s a messy desk or boxes in the corner, that’s even better because it gives a more realistic view than everything looking picture-perfect. People like to see other people in real-life moments.
2. Introduce team members
Introduce team members so your audience can put a name and face to your brand. Include professional and personal information, like their role and favourite hobby. Prospects are more likely to hire someone they feel they know. And clients will appreciate making a deeper connection with your staff.
3. Ask for opinions
More than 30% of Canadians turn to social media for information about brands and products, according to Hootsuite. Invite your audience to participate with behind-the-scenes previews of your products and services. Run a poll on what colour looks best for new packaging. Send out sample products from a new line. Or ask for feedback on a longstanding service. These are great ways to gather valuable customer insights while making a deeper connection. Thank participants for their help with a customer appreciation giveaway, like a Mouse Pad with Wrist Rest, Bamboo Accent Duo Charging Cable or Two Tone Shopper Tote.
4. Provide teasers
Is your organization developing a course, preparing to launch a new product line or starting a podcast? Build anticipation by providing updates along the way. Teasing your audience with a taste of what’s coming gives them something to look forward to and builds excitement about following your brand. People will feel like they’re getting an insider’s scoop nobody else has, making them feel special and generating buzz about your brand.
5. Be transparent about struggles
Customers who have an emotional connection to a brand are 52% more valuable than customers who are merely satisfied.
To help your audience feel that emotional connection, share both the ups and downs of your industry. Maybe a launch didn’t go as planned. Or your computer system crashed causing order delays. Sharing difficult times and telling customers how you plan to make things right, makes your brand more relatable.
6. Post the funnies
People love to laugh, so using humorous behind-the-scenes content can associate your brand with positive, happy feelings. Does a team member have the funniest jokes or the best riddles? Let them tell a couple on video and share on social media. People can engage by sharing their favourite joke or response to the riddle. Send people who are consistently engaged a customer appreciation giveaway, like a stainless tumbler, Mesh Back Trucker Cap or Push Pop Bubble Flyer, along with a note thanking them for being part of the conversation.
Pull back the curtain with behind-the-scenes content ideas
By incorporating customer appreciation giveaways with behind-the-scenes content ideas, like showcasing team members’ hobbies, providing product and service teasers and posting the funnies, you can easily grow client and prospect relationships. Good luck!
Key Takeaways:
- Show candid moments to give a realistic view
- Introduce team members to help forge connections
- Provide teasers for upcoming products or services
- Be transparent about the ups and downs of business