4imprint, LLC

| Updated: February 15, 2023


The state of team building 2018: Team-building trends and tips


The value of teamwork is undeniable. It fosters creativity, builds strong relationships between employees and increases productivity. Yet, 39 percent of surveyed employees believe people within their organizations could collaborate more. Encourage collaboration within your organization with tips found in this ebook and team-building giveaways that prep employees for success. Teamwork makes the dream work.

[source: https://blog.clearcompany.com/7-workplace-collaboration-statistics-that-will-have-you-knocking-down-cubicles ]

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Uncover the latest in team-building trends!

In organizations of all sizes, more and more people are working in teams. Whether it’s the fast pace of work, the speed of change or the complexity of the tasks at hand, we’re relying on our teammates more and more.

That’s what we found when we surveyed hundreds of talent development professionals throughout the country about team building in their organizations.

As you read through the book, you’ll find that nearly all work in a team some or all of the time. We’ll take a deep dive into the training and tools organizations are providing to support their teams. To help you in your efforts toward better team building, we provide tips and giveaways that encourage collaboration. You’ll also hear from customers on which team building gifts worked well for their organizations.

Encouraging teamwork and communication among employees is important for the success of your staff and organization. Not surprisingly, employees who collaborate and communicate with each other are more productive and do higher quality work. That makes teamwork a win for all!

Wishing you and your team success,

Kevin Lyons-Tarr
CEO, 4imprint, Inc.

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Survey results: Who are our respondents?

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4imprint surveyed professionals across multiple industries about team-building practices.

  • Business
  • Government
  • Education
  • Healthcare
  • Nonprofit

The organizations ranged in size from a handful of employees to more than 5,000.

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The state of team building

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Most employees work in teams some or all of the time.

47% – 2017
45% – 2018

48% – 2017
47% – 2018

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Teamwork training for all employees is on the rise.

43% – 2017 All Employees

8% – Executives
18% – Managers
23% – Employees yet to be trained
8% – N/A

51% – 2018 All Employees

9% – Executives
22% – Managers
18% – Employees yet to be trained

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Across industries, most respondents said all employees receive teamwork training.

57% – Government
52% – Nonprofit
51% – Healthcare
46% – Education
45% – Small Business

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Team training trends

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Team building is more likely to be held at the office than it was a year ago.

Off-site team building
42% – 2017
30% – 2018

On-site team building
47% – 2017
48% – 2018

Companies with more than 1,000 employees are the most likely to encourage off-site team building.

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Communication is the most common team training topic.

TOP 3 Training topics – 2018

  1. Communication
  2. Effective Listening
  3. Goal Setting

INSIDE SCOOP: Respondents said communication training provides the most value for their teams!

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Time and tools devoted to teamwork is shifting.

Provided time to work in teams
56% – 2017
44% – 2018

Provided tools to work in teams
56% – 2017
45% – 2018

TIP: Maximize success by providing the time and tools needed for effective team building!

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The healthcare industry is most likely to use team-building tools and technology.

Industries encouraging team building
31% – Healthcare
24% – Small business
23% – Government
22% – Education
21% – Nonprofit

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6 steps to team-building success

  • Open communication
  • Ensure all voices are valued
  • Set goals
  • Clarify expectations
  • Build autonomy and accountability
  • Share team-focused promo products

[source: https://hbr.org/2016/01/how-to-boost-your-teams-productivity ]

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Top team-building gifts

  • Apparel – Page 17
  • Pens – Page 19
  • Drinkware – Page 21
  • Totes and bags – Page 23
  • Journals and notebooks – Page 25

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Apparel that gets applause!

Nearly half of respondents give logoed apparel as a team-building giveaway.

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TIP: Giving your team custom apparel builds unity and a sense of belonging.

#146500 Crossland® Heather Fleece Jacket

#132364 Garment-Washed Cotton Twill Shirt

“Awesome shirts, look great, nice material!” – Brad from Grand Rapids

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Promotional pens that do the talking for you.

Nearly 2 in 5 organizations use personalized pens to promote team building.

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DID YOU KNOW?: The education sector is most likely to use logoed pens as team-building giveaways.

Pens are the perfect tools to give away for team training sessions.

#141813 Ripple Pen

#105103-ST Vienna Stylus Metal Pen

“Great quality, and terrific imprinting! Our clients love them.” -Taylor from Boston

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Cheers to custom drinkware!

30% of respondents give custom drinkware for team-building exercises.

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TIP: Use it or lose it—People hang on to useful promo products—like drinkware!

A custom travel tumbler brings team spirit on the go.

#143772 Helix Travel Mug

#126430 Imprinted Minolo Coffee Mug

“I loved these, and so did the 40+ volunteers that I gave them to…” -Mary from Park Rapids

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Tote your team spirit with logoed bags.

3 out of 10 organizations give custom bags during team training sessions.

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TIP: Personalized bags help organize team-building gifts and materials.

#143356 Portland Laptop Briefcase Bag

“I love my bag.” -Gloria from Kankakee

#103873 Value Polypropylene Tote

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Keep notes handy with journals and notebooks.

29% of organizations share logoed journals and notebooks as team-building giveaways.

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TIP: Give teams custom notebooks and notepads to encourage collaboration and ideation.

#83025 Scratch Pad

#104109 Neoskin Journal

“We used these as a giveaway for our employees and they loved them. We had our sales people asking for extras to give to customers!” -Kimberly from Kimarnock

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Giveaways that encourage team building

Equip your employees with what they need to work successfully as a team. Team-building gifts can serve as the necessary tools for collaboration, as rewards for doing great work or both!

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Share your top team-building giveaways!

Do you have a team-building giveaway that made a huge impact? Share your tips with us! Email [email protected] with photos and your team-building success story.

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Read Less

How does your company stack up against 2018’s team-building trends? The answers are in our free eBook. Inside you’ll find exclusive survey data, popular team-building gifts and helpful tips to bring your team success.