Recruiting awesome employees is always a challenge. But with unemployment at a nearly 50-year low, finding, interviewing and hiring staff has become more competitive than it has been in decades. This e-book examines trends in recruiting and interviewing and offers tips for employee recruitment giveaways that will help you find your next stand-out staff member.
To get a better grasp on the job interview process in the United States, 4imprint surveyed HR professionals across the United States at a human resources conference and via an online survey. Data was collected in October and November 2018.
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Learn which recruiting strategies work.
Low unemployment is a wonderful thing. It means the economy is thriving and business is booming. For HR professionals, the thriving economy and low unemployment rates mean employers need to be at the top of their game when it comes to attracting new team members.
To see how organizations are finding success with recruiting, we surveyed hundreds of HR professionals across the country. This e-book is the result of our deep dive into that data.
In the pages that follow, you’ll learn how traditional and digital recruitment channels compare. You’ll also find how culture, education and experience are used by HR pros to assess candidate fit—and which of those they believe is the most effective predictor of success.
And, we share how employers are using promotional products to take their recruitment to the next level.
We hope this e-book helps you in recruiting your next great employee.
CEO, 4imprint, Inc.
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Survey results: Who are our respondents?
The respondents were part of the following industries:
12.2% SMALL BUSINESS
The organizations ranged in size from fewer than 10 employees to more than 5,000.
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Exploring the recruitment and interview process
On the hunt: Top recruitment tactics
Even as the world becomes a more digital place, companies are still recruiting employees with a variety of online and offline methods.
Recruitment methods that work
HR pros say the most popular recruitment methods are also the most effective. In fact, survey respondents said employee referral programs are more effective than any other two methods combined.
Most successful recruitment methods:
38% Employee referral programs
10% Online recruiting platforms
22% Online job boards
9% Job fairs
Inspecting how interviews are conducted
Most interviews are performed one-on-one, rather than with a group, according to survey respondents:
79% In-person one-on-one
64% Phone one-on-one
54% In-person group
20% Phone group
Beyond the interview
Some employers use additional assessments in the interview process.
1 in 5 use personality assessments
1 in 9 use cultural assessments
1 in 25 use homework assignments
Who’s at the interview table
Human resources representatives and managers are most likely to be involved in the interview process, according to survey respondents, while co-workers and teammates are only involved about one-third of the time.
81% Human resources representatives
69% Manager for the role
58% Manager’s manager or department leader
15% Direct reports
Training the team
Most companies take time to train HR associates and managers on interviewing.
77% of the time, that training is provided by HR.
58% of companies provide training.
What makes a great team member?
Qualifications and work experience are the two most evaluated attributes during the interview process. Cultural fit is considered the most important attribute.
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Employee recruitment giveaways
Using employee recruitment giveaways
Recruitment giveaways are most often used at the beginning and end of the interview process, with the
majority of giveaways offered during job fairs and on the employee’s first day.
Ideas you can use: Employee recruitment giveaways
Promotional pens draw in employees
61% of organizations use logoed pens for the recruiting or interview process, which makes pens the most popular employee recruitment giveaways.
TIP: People love (and keep) practical promotional products—like pens! They can serve as an alternate
business card during a networking event.
Branded bags help you carry employees through the interview process
1 out of 3 organizations surveyed offer custom tote bags during the hiring process.
TIP: At job fairs, bags turn potential employees into billboards that help you find more potential employees!
Almost 1 in 10 organizations found that branded notebooks and journals were effective for recruitment.
TIP: Journals offer recruits the opportunity to jot down notes and questions during the interview process.
Toast a new hire!
More than 1/3 of all organizations use branded drinkware for the recruitment and interview process.
Drinkware is a fun gift for new employees that lets you say,
“Welcome to the team!” when someone accepts your job offer.
Apparel welcomes new employees to the team
Logoed apparel is considered the most effective promotional product for recruitment.
TIP: Offering an employee logoed apparel on their first day can make them feel like they’re already part of the team.
Promotional products add the finishing touch to your recruitment experience.
Employee recruitment giveaways can serve as an introduction at a job fair, a congratulatory gift for getting the job and so much more. In this tight labor market, they can help set your organization apart. And that’s one important key to landing top talent!
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Share your favorite employee recruiting giveaways!
Do you have a favorite employee recruiting giveaway that has helped you find your incredible staff? Share your tips with us! Email firstname.lastname@example.org with photos and your recruiting success story.
Looking for ways to headhunt your next great hire? Our e-book discusses new research on hiring trends for recruiting, interviewing and hiring top talent.
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