4imprint, LLC

| Updated: June 24, 2022

Some well-known brands have found a way to literally take their message on the road and go where their customers are, using pop-up shops and other fun trade show display ideas. If you haven’t seen a pop-up shop before, these mobile displays promote a brand. In many cases, they provide a temporary venue for shopping or services.

This pop-up shop from Adidas® caught my attention. The company uses its own packaging, with shoelaces creatively spilling out. It’s a fun, attractive trade show display that leaves a lasting impression on visitors.

A blue and white pop-up shop from Adidas.

If your organization doesn’t have the budget to build and travel with a pop-up shop, you can get inspiration from an eye-catching display like this for your next trade show or event. The key is using a highly recognizable visual rather than words to make a statement.

Trade show display ideas:

  • Grab attention with a big floor display
  • Make your table memorable
  • Use your display to share information
  • Select the perfect imagery
  • Draw attention with banners


Trade show display idea #1: Grab attention with a big floor display

To create a pop-up experience on a smaller scale, use table and floor displays to add dimension to any booth. For example, the Linear 10′ Curved Floor Display Kit’s eye-catching graphics can be seen from a distance and draw customers to your booth.

After Shock curved display

Linear 10′ Curved Floor Display Kit


Trade show display idea #2: Make your table memorable

The Junior Popup Tabletop Display sits on a table or counter and can be mixed and matched with similar displays of different sizes.

Geometric display

Geometric Junior Pop-Up Tabletop Display


Trade show display idea #3: Use your display to share information

Create a pop-up shop-like experience using retractable banners, which are mobile and easy to use. The Barracuda Retractable Banner with Literature Pocket makes a strong impression when printed with big, graphic images. As a bonus, it also has a place for your sales collateral.

retractable floor banner

Barracuda Retractable Banner with Literature Pocket


Trade show display idea #4: Select the perfect imagery

When choosing artwork for your banner, consider what is most recognizable about your products or services. Use those images and your logo to make a lasting impact. These retractable banners come in a variety of sizes, and as the Economy Retractable Banner shows, it’s easy to add recognizable graphics that pop.

economy retractable floor banner

Economy Tabletop Retractor Banner Display


Trade show display idea #5: Draw attention with banners

If your company promotion is outdoors, hang a vinyl banner on the side of a tent or a building (where permitted) to draw attention to your brand. The 4-foot by 10-foot outdoor banner can turn an ordinary booth into a display your customers can’t miss.

horizontal outdoor banner

Indoor Banner with Rope on Corners


Get eyes on your booth with these fun ideas

Whether you are planning an indoor or outdoor display, find inspiration in pop-up shops’ big, bold shapes, plus these trade show display tips, and you are certain to capture attention. Apply the same trade show display ideas to your booth or signage, and your customers can’t help but notice.



P.S. We’ve also got touch-free trade show display ideas.


Suzanne Worwood
Suzanne Worwood

Suzanne Worwood is VP of Merchandising and has been with 4imprint for 21 years. Inspired by the retail environment and her own world travels, Suzanne writes about all things product: trends, uses, colors, designs.

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