Leave it to LEGO®!
A while back, I attended the International Consumer Product Health and Safety Organization’s 2010 Annual Conference. The conference brings together everyone who is involved in and concerned about consumer and product safety for the products they sell. Many of your favorite retailers and toy brands, such as Walmart and Hasbro, attend, as do several promotional products companies.
LEGO was one of the sponsors and created the coolest key chain giveaway for attendees.
The conference name and date is imprinted on a flat-fronted LEGO piece. A second LEGO block is also on the key chain. The two pieces can be snapped together, which makes it a good giveaway for a tactile audience. As promotional products go, this was something that I haven’t seen before and isn’t normally available for sale in this way – for me that made a nice change!