4imprint, LLC

| Updated: January 27, 2021

Whether used for branding, lead generation, gifts or fundraising, promotional products get the job done. The vast majority (87 percent) of recipients remember the business their promotional item came from. And, each and every time they use that item, they are reminded of the same business. Here are eight more reasons to use promotional products.

 

Lasting impressions start with promotional products.

Promotional product recipients are more likely to have positive views of a business.

Recipients of promotional products from a business have a more positive perception (PDF) of that business, are more likely to recommend it and are more likely to buy from it.

 

 

Promotional products live on and on.

63% of U.S. consumers give promotional products to someone else after using them.

Sixty-three percent of U.S. consumers give promotional products to someone else when they’re through with them. Seventeen percent save their promotional items. Only 20 percent throw them away.

 

 

Promotional products are a form of advertising people love.

Promotional products are the top-rated form of advertising.

Promotional products are the most-liked type of advertising. Newspapers, radio, magazines, television, internet and mobile fill slots two through seven, respectively.

 

 

Expect positive word association with promotional products.

People describe organizations who give them promotional products as "happy".

When consumers were asked how they feel about organizations that gave them promotional gifts, they most often said: “happy,” “generous,” “awesome,” “grateful,” “great” and “good.”

 

 

Usefulness matters when it comes to promotional products.

Usefulness is the #1 reason people keep promotional products.

The No. 1 reason (PDF) people keep promotional products is because they’re useful. Computer products, health and safety products, and promotional pens, pencils and highlighters are the highest rated for usefulness.

 

 

Why use promotional products? Promotional products take you closer.

One in three recipients of promotional products carry the products with them.

Of people who received a promotional gift in the past 12 months, about half carried the product with them (PDF). Talk about getting up close and personal with a brand!

 

 

Why use promotional products? Promotional products help you stay in touch.

35% of advertisers use promotional products to share contact information.

Buttons, badges, ribbons, stickers and magnets are most often kept for contact information (PDF). Electronics, electronic accessories and computer products also are retained for contact info. Only 35 percent of advertisers use promotional products to share contact information. What an opportunity!

 

 

Why use promotional products? Promotional products are used regularly.

Nearly three-fourths of people who receive promotional products use them at least once a week.

Almost three-quarters (PDF) of people who receive promotional products say they use them at least once a week. And, about 45 percent use the product daily. In the end, your brand has numerous opportunities to appear on well-loved and often-used promotional items. With so many choices, you’ll gain business and fans!

 

Promotional products can be a great way to leave a lasting impression. Give them a try for your business!

 

Becky Dillenberg
Becky Dillenberg

Becky is 4imprint’s Marketing Manager for Public Relations and Content, and has been with 4imprint for 12 years. Becky writes about how promotional products can help organizations grow and spread their messages, as well as 4imprint news.

Read More by: Becky

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